Consultant and Author Tim Irwin to Discuss Character Building with Business Students

WINSTON-SALEM, NC – Students entering Wake Forest University Schools of Business will participate in an interactive lesson on character building and trust when nationally recognized consultant, author and psychologist, Tim Irwin, Ph.D., speaks at Bridger Field house on Thursday, August 19.

Irwin’s presentation “What Should I Learn in Business School?” is part of orientation for Wake Forest’s graduate business students. His message stresses how “character trumps competence” for successful leaders, as emphasized in the Schools of Business mission to develop ethical business leaders who use their knowledge, influence, and ambition to positively impact the world.

Irwin is the author of the book, Run with the Bulls without Getting Trampled. In this book, Irwin uses compelling real-life stories to describe his seven critical success factors and six common career derailers. His story includes a trip to Pamplona, Spain where Irwin and his son participated in the legendary running of the bulls at the festival of San Fermin.

“Run with the Bulls Without Getting Trampled is a great book for anyone who is a student of leadership and wants to be successful in today’s organizations, but most helpful for those who are in the early stages of their careers—young leaders who are beginning their search for a significant life,” said Dean of Business Steve Reinemund, who authored the introduction to the book. Irwin will make a presentation to students followed by a town hall style discussion co-facilitated with Reinemund.

Irwin is currently Managing Partner of IrwinInc—Psychologists to Business. He is a licensed psychologist and adjunct professor of psychology at the University of Georgia and at Reformed Theological Seminary in Orlando, Fla. He also authored the book, Derailed: Five Lessons Learned from Catastrophic Failures of Leadership.