Program Overview

Successful businesses need highly skilled professionals who can extract insights to inspire innovations, create greater efficiencies, identify new product lines, improve customer service, and develop better solutions.

Our Master of Science in Business Analytics degree (MSBA) enables working professional students at Wake Forest to develop deep, quantitative capabilities and technical expertise to create business and social value, with marketable skills required by today’s top employers.


Focus on experiential learningFocus on experiential learning projects and highlighted with the Practicum Project that provides students with real-world problems to solve using analytics to assist a client organization in decision making.

Commitment to develop communicationCommitment to develop communication, teamwork and leadership skills, and an understanding of the responsible and ethical use of data for making better business decisions.

Emphasis on trainingEmphasis on training across the full spectrum of analytics methodologies with strong business knowledge from innovative courses such as Visual Analytics and Influencing, Multivariate Analysis and Experiential Design, and Leading the Analytics Organization.


Rigorous and Relevant Curriculum

Rigorous and Relevant CurriculumThe MSBA online program offers a unique 20 or 24 month (36-credit) experience that blends Applied Statistics, Management Science and Business Domain knowledge, all with the goal of creating future leaders who use data to solve the challenges of business.

For more information about our course offerings, please review the detailed course listings.

Live Class Sessions

Live Class SessionsStudents in the program will attend live, synchronous classes where they will engage with their faculty and classmates. Faculty and students will meet face-to-face via webcam in our virtual classroom environment for 90-minutes, each week of an academic term, providing students the opportunity to reinforce coursework materials, apply academic concepts, and participate in focused discussions with faculty and colleagues.

Deacon Weekend

Towards the end of their first semester in the Online MSBA program, students attend Deacon Weekend, a two-day, in-person immersion on our Winston-Salem, North Carolina campus. Students meet their classmates in person, often for the first time, and get the chance to take a live class with faculty, meet their Student Success Coach, and immerse themselves in the larger Wake Forest University campus community.

Learning Outcomes

  • Graduates will be proficient in descriptive, predictive, and prescriptive analytics
  • Graduates will be able to identify opportunities to improve their organizations with analytics
  • Graduates will be able to provide thought leadership on aligning the right tools and methodologies to solve business problems
  • Graduates will be able to confidently articulate and advocate for, the value proposition of data-driven decision making within their organization

Contact our enrollment team

Call or email Ru Mukelabai, 336.758.5521,, or schedule a conversation now to learn more.