Executive Education


Like the organizations they work for, individuals who succeed in today’s business world are the ones who never stop learning. At Wake Forest Executive Education, we offer open enrollment and customized programs that sharpen your talents as a business leader and improve your company’s competitive advantage.  Our programs are specifically designed to  provide highly personal education experiences that address real-world issues.

Wake Forest Executive Education specializes in learning experiences in the following content areas: Retail Innovation, Data Analytics, Financial Acumen, Leadership, Supply Chain Management, Consumer Behaviors, Sustainability, and Strategy.


Custom Programs


By focusing first on your strategic business challenges, Wake Forest Executive Education provides targeted, quantifiable custom solutions for talent and organizational development.  We collaborate with you in developing instructional plans to address desired leadership competencies and capabilities to ensure high performance. Fundamental to any engagement in executive education is our commitment to following some simple guiding themes: provide leaders with the education and tools to make immediate and meaningful impact, help them achieve optimal personal performance, instill a commitment to producing broad economic value, and be prepared to lead across diverse global boundaries.

With a commitment to transformative results, we thoughtfully create custom programs by tapping into our cache of business experts at Wake Forest. Additionally, our Academic Centers of Excellence provide outstanding industry research on markets and key management practices that are relevant and portable to our clients’ businesses.  Programs can vary from simple half-day topic-based engagements to multi-week immersions addressing hi-potential talent development.  Our experiential instructional techniques vary and may include: simulations, case study and problem analysis, job-specific projects, team competitions, 360-degree feedback sessions, role playing, and coaching.

Challenges We Help Solve

A sample of high level business challenges we help solve:


  • Changing consumer behaviors
  • Supply chain and supplier management
  • Strategic sourcing
  • Millenial’s and life stage management
  • Location analytics and mobile marketing
  • Omni channel marketing


  • Building high-performance teams
  • Transition technical contributors to managers
  • Creating organizational value through diversity and ethics
  • Women’s leadership
  • Developing a “bench” of leaders
  • Creating a learning organization and leading change
  • Ethical/character-based leadership
  • Adaptive leadership: leading in uncertain and complex environments
  • Developing trust and leader credibility
  • Preparing to step into a new leadership position
  • Please click here for more on leadership


  • Data visualization and story-telling, where does data lead us?
  • Uncovering strategic advantages
  • Assessing analytics maturity
  • Failure in analytics – avoiding common mistakes
  • Data driven decisioning
  • Analytics in the boardroom


  • Corporate decision making
  • Stakeholder analysis
  • Moving from controller to CFO
  • Risk analysis and management
  • Ethical decision models
  • Economic profit and decision making


  • Grow your business: organic and M&A
  • Fostering an innovative culture


  • Developing a new strategy
  • Execute a strategy
  • Develop financial acumen
  • Achieve operational excellence
  • Turn around a company

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Custom Design Process

Our faculty design team collaborates with your organization and schedules in-depth discussions/interviews to design and benchmark programs. These conversations focus upon gathering essential information from internal stakeholders to determine learning objectives, emphasis, custom content, schedule and other requirements to ensure a robust and targeted educational experience.




Learning ROI

Results matter.  Wake Forest Executive Education is focused on helping clients realize quantifiable ROI-based metrics in program delivery.  We achieve this by:

  • Building a collaborative and trusting partnership with customers
  • Designing programs with an eye on desired outcomes – what does success look like
  • Mutually agreeing with customer on success measurement parameters
  • Measuring results post program – what success attributes are linked to program
  • Being fair and conservative

The Syngenta Business Institute is arguably the best continuing education program I have attended. It was a learning experience that will allow me to grow as a leader for my maintenance team and club. The educators and hosts were first-class and the opportunity to network with fellow superintendents is always an added bonus. Thank you again to the entire Wake Forest and Syngenta team for this opportunity.

Eric Feldhusen
Mountain Gate Country Club, Los Angeles, CA

Download the Syngenta Business Institute Whitepaper

When we created Stephens University, we searched for an academic partner that would help us craft a program based on our specific needs.  Wake Forest met our criteria for being able to customize a curriculum with us, with a highly regarded faculty teaching the appropriate content for our associates.  Working with Wake Forest has been a rewarding experience for Stephens, and it’s a relationship that I consider continuing indefinitely.

Warren Stephens
Chairman, President and CEO, Stephens, Inc.

Since 1997, BB&T and Wake Forest University have partnered to create a one-of-a-kind, 17-month banking school for the bank’s employees.  Through all those years, the WFU faculty and staff have provided content guidance and classroom talent of the highest quality.  The more than 650 BB&T leaders who have come through this program have consistently rated the Wake Forest experience as the highlight of their career professional development.

John R. Lough
EdD Manager, Professional Development Programs, The BB&T Banking School

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Online Programs – Coming Soon!

Our first fully online short course in Data Visualization. This new online program will be self-paced and part of a series eventually leading to a certificate in analytics.


Open Enrollment & Certificates Program


Open enrollment

Wake Forest Executive Education helps leaders build the confidence and skills needed to address strategic and tactical business challenges evident in today’s global business environment.  We help you learn, adapt, and excel as a leader.  Our world-class faculty will empower you to move your career and organization forward to meet the challenges of evolving markets and industries.

When attending one of our open enrollment or certificate programs, you will have the opportunity to engage program participants from a variety of organizations and industry sectors. This diversity allows all attendees to gain multiple perspectives and leverage shared experiences to further develop their business/professional acumen.


Certificate Programs

The Wake Forest University Certificate Programs were specifically designed to fuel the goals and ambitions of students, working professionals, and businesses in their shared pursuit of knowledge and proficiency. Here, world-class faculty mix theory, technical skill, and practical application to build relevance and capability within a wide variety of professional fields and academic subjects. For those who seek challenge and collaboration as part of their educational journey, our certificate programs are an opportunity for individuals and professional organizations alike to grow.

Our certificate programs include topics such as finance, accounting, communication, diversity, intercultural competence, project management, and many more. For a complete list of current certificate program offerings, detailed information, and to register, please visit: WFU Certificate Programs.

We recommend that you check back frequently or send us an inquiry form available here, as we will continue to add new and innovative Open Enrollment and Certificate programs on-going.


Financial Planning


Wake Forest University, in conjunction with Dalton Education, a leading provider of financial planning education materials, is proud to offer two Financial Planning programs designed to fulfill the education requirement to sit for the CFP® Certification Examination.

  1. Online Executive CFP® Certification Education is a self-paced program intended to be completed in nine months or less.  Designed by former members of the CFP Board of Examiners, the programs offers customized learning based on existing knowledge of topics.
  2. Web Delivered (Live-Online) Certificate in Financial Planning is a live online course you can attend from home or work.  The instructor led program offers a Guarantee To Pass™ package, in which students are guaranteed to pass the CFP Exam or receive a 100% refund.

For more information and to enroll in either program, click here. 


Locations & Facilities


The Institute of Executive Education offers a number of options for delivery of open enrollment and custom programs.  We can deliver content at company specific sites, or at Wake Forest facilities in three convenient locations — Farrell Hall, Wake Forest University Charlotte Center and Graylyn Conference Center.

Farrell Hall — The home of the Wake Forest University School of Business, Farrell Hall, is designed to streamline and inspire scholarly work, collaboration and faculty-student interaction. The $55 million, 130,000 square foot building, occupying four floors and surrounded by landscaped grounds, integrates state-of-the-art technology, flexible meeting and class rooms and dedicated social spaces. Elegant Georgian architecture encloses a stunning modern interior, connecting Wake Forest’s rich history to its cutting-edge future.

Charlotte Center — In early 2012, in response to a tripling of its MBA student population since 1995, the Wake Forest University Charlotte campus relocated to 30,000 square feet of space in the former International Trade Center Building at 200 North College Street. Residing near some of the city’s most influential businesses and corporations, the Wake Forest University Charlotte Center provides urban convenience and state-of-the-art technology. The unique features and communal spaces of the Charlotte Center make it a perfect setting for the School of Business to host guest lectures, workshops, lunch & learns, and networking events.

Graylyn Conference Center — Graylyn International Conference Center, located in Winston-Salem, North Carolina, offers guests a private estate of their very own. Built in the 1920s by one of America’s original captains of industry, Graylyn’s heritage is inextricably tied to business success. Graylyn’s vast 55-acre property allows visitors to experience a world away from the bustle of city streets. Graylyn is the ideal setting for inspired meetings with magnificent architecture, significant history, and world-class service.


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