WFU School of Business faculty recognized as global data leaders

2.24.2021 Business Analytics, Faculty News

Wake Forest University School of Business faculty members are among the world’s top academic professionals in the field of data and analytics, according to Chief Data Officer (CDO) Magazine. The publication recently released its 2021 list of Leading Academic Data Leaders. The inaugural honor highlights industry innovators who are leveraging data and analytics to provide proven results.

“My colleagues and I are honored to be recognized for our scholarship and research in such a vital field. We value the importance of data and analytics in providing organizations critical insight during the decision-making process, so this recognition is a great affirmation of the work we do to prepare students to make an impact within organizations,” said Interim Dean and Peter C. Brockway Chair of Strategic Management Michelle Roehm.

Five WFU School of Business faculty members received the designation, making Wake Forest the North Carolina institution with the most professors listed:

Tonya Balan, Associate Teaching Professor

Tonya BalanBalan has over 25 years of experience translating numerical data into tangible information used for software development and marketing products. Her extensive knowledge as a practicing statistician has allowed her to work with customers in such diverse industries as healthcare, retail, financial services, government and consumer packaged goods. In addition to her work at Wake Forest, Balan currently serves as the professor in residence at a large, high-tech firm in the Research Triangle Park where she consults with data scientists and trains executives seeking to expand their analytical skill set.

Jeffrey Camm, Senior Associate Dean of Business Analytics and Inmar Presidential Chair of Analytics

Jeff CammCamm’s scholarship focuses on the application of optimization modeling to difficult decision problems in a diverse set of application areas, including operations planning and scheduling, supply chain optimization, product design and conservation. His research has been featured in notable academic journals, such as Management Science, Operations Research and the renowned Science journal. Camm recently co-authored an article for the MIT Sloan Management Review on the impact of the global pandemic on data science.

Gordon McCray, AT&T Fellow and Associate Professor

Gordon McCrayMcCray’s research interests are project management, outsourcing, systems development and the visual arts market. His research has been highlighted in various academic journals, including Technology and Management, Communications of the Association for Information Systems, the System Dynamics Review and the International Journal of Project Management.


Michelle Roehm, Interim Dean, Peter C. Brockway Chair of Strategic Management, Professor of Marketing

Michelle RoehmRoehm’s teaching and research interests include business communication, branding and consumer behavior. At WFU, she assisted in piloting a data communications and presentations course that provided leading-edge analytics instruction in the graduate accounting curriculum. Roehm has written numerous articles and research papers, which have appeared in the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Consumer Psychology and other publications.

Ron Thompson, John B. McKinnon Professor of Management and Area Chair

Ron ThompsonThompson’s teaching interests include managing information technology and data management. His research has focused on technology adoption, project management and the analysis of data. His research has been featured in outlets such as MIS Quarterly, Information Systems Research and the Journal of Management Information Systems, among others.


CDO Magazine originated from MIT’s annual CDO and Information Quality Symposium. It aims to provide a voice to global leaders in strategic data management and analytics capabilities. Since 2007, CDO Magazine has been led by the MIT Sloan School of Management, in partnership with the International Society of Chief Data Officers (isCDO) and ComSpark.


Media Contact: Danyelle Gary,