Influencing with Data and Visual Analytics

Course Description

While we often have data that can help make important business decisions, the tools and skills needed to analyze and show a course of action can significantly impact outcomes. It is often difficult to notice deficiencies or errors in datasets, so visualizing data is very important. Ultimately, influencing colleagues, senior leadership, and customers requires the ability to powerfully communicate data-driven findings with clarity in a concise and easy to understand approach.

In this one-day program, you will learn to optimize and present the key benefits of the data you have available. Valuable tools will be shared to maximize the impact of data along with best practices in design, layout, and messaging. Hands-on exercises in Microsoft Excel and PowerPoint will be utilized along with a case study as we start with simple datasets and move to more advance applications. Participants are asked to bring a slide deck/presentation from a previous project involving analytics and data.
Key program takeaways include:

  • Data visualization principles and best practices
  • When and how to question data
  • How to effectively communicate data findings
  • Pitfalls to avoid in presenting data in your organization and to customers
  • Hands-on creation of graphs, charts, dashboards that will present data in a user-friendly manner.

Who Should Attend?

This program is designed for analysts, managers, directors, and other leaders wanting to learn more about data visualization/influencing and gain the skills needed in leveraging data to reveal valuable insights that can advance your career.

Registration and Payment

This is an open enrollment program. Application is not required. Course registration is complete when payment is processed. Upon registration, a representative of Wake Forest will contact you to validate the registration information and to assist in fee payment. Please select the button to begin the registration process.*

*This program is not currently accepting registrations. Please check the Executive Education website for a list of upcoming programs. 

Additional Program Information

Jeff CammJeffrey D. Camm
Associate Dean of Business Analytics
Inmar Presidential Chair of Analytics
Wake Forest University School of Business

Jeffrey Camm is Associate Dean of Business Analytics and the Inmar Presidential Chair in Business Analytics at the Wake Forest University School of Business. His scholarship is on the application of optimization modeling to difficult decision problems in a diverse set of application areas including, operations planning and scheduling, supply chain optimization, product design, and conservation. His research has been featured in Business Week/Financial Times-ranked academic journals such as Management Science and Operations Research as well the renowned journal Science. He is coauthor of seven texts on business statistics, management science, and business analytics.

Jeff received his PhD in Management Science from Clemson University and a BS in Mathematics from Xavier University. He previously held the Joseph S. Stern Chair in Business Analytics in the Lindner College of Business at the University of Cincinnati, where he served as department head for twenty years, was awarded the life-time appointment as a Fellow of the Graduate School, and was the founding director of the UC Center for Business Analytics. He has also held positions of visiting professor of business administration at the Tuck school of Business at Dartmouth College and visiting scholar at Stanford University. He has consulted for numerous corporations including Procter and Gamble, Owens Corning, GE, Tyco, Ace Hardware, Boar’s Head, Brooks Running Shoes and Kroger among others. His work with Procter & Gamble is credited with saving P&G over $250M in their North American supply chain and was a finalist for the prestigious Edelman Award

This program is not currently available for registration. Please check back on the Executive Education website for announcements of upcoming programs.

The cost of the program is $825 and includes materials, continental breakfast and lunch, and is due in full at time of registration.

Additionally, Wake Forest University alumni, faculty, and staff receive a 25% tuition discount. Please contact for more details.

Wake Forest University Charlotte Center
200 N. College Street, Suite 150
Charlotte, NC 28202

Parking is available in the Wake Forest Charlotte Center parking deck, which is adjacent to the Wake Forest Charlotte Center on 5th Street.

Wake Forest University Charlotte Center – Map, directions & parking

  • 7:30 – 8:00 Continental Breakfast
  • 8:00 – 8:15 Introductions and the Agenda
  • 8:15 – 10:15 Visual Analytics – Is Every Picture Really Worth a 1000 Words?
  • 10:15 – 10:30 Break
  • 10:30 – 11:00 Questioning Data – Biased versus Unbiased Data
  • 11:00 – 12:00 Analytics in the Board Room – Influence and Persuasion through Visual Analytics
  • 12:00 – 12:45 Lunch
  • 12:45 – 1:45 Hands-on Storytelling
  • 1:45 – 2:45 Case: Redesigning P&G’s Supply Chain
  • 2:45 – 3:00 Break
  • 3:00 – 4:00 “Making Your Case” – Creating/Updating your Presentation
  • 4:00 – 4:45 Presentations
  • 4:45 – 5:00 Lessons learned today

Course materials are included in the cost of tuition. Course materials will be distributed electronically in advance of the program start date. Participants must have a laptop or tablet computer to access course materials.

Program Cancellation

This course is offered contingent upon sufficient enrollment. If a course must be cancelled, all registered participants will be notified at least five (5) calendar days before the course’s start date. All registered participants will receive a 100% tuition refund. No fees will be charged for cancelled courses. 

Individual Cancellation – Refund Policy

Prospective participants who withdraw at least 10 days prior to the start of a course will receive a full refund of tuition paid.

For More Information

For more information, or to speak with a program adviser, please send an email to or visit the Contact Us section of this website