Business Valuation & Finance for Privately Held Businesses

Course Description

Business owners and entrepreneurs work tirelessly to establish and grow their businesses. They not only provide their own income, but employ the majority of the American workforce. What happens when it’s time to sell the business? To take on investors? To allow employees to own a piece of the company? These events all require the business to have a value. The business owner should know what the value of the business they have created is worth and what options are available to turn that equity into cash for their next venture or their retirement. We will cover questions such as “Should I sell the entire business or retain a portion?” “How does my company’s growth impact the sales price?” “How can I help make sure that my customers are taken care of after I am no longer in control?” “What things can I do now to increase my business’s value?”

This course is designed to give the foundational tools to business owners so they can answer these questions and navigate through the valuation process. We’ll show you how to find the current value of your business, weigh exit strategies, and approaches you can use today to increase the value of business.

What You’ll Learn

  • Multiples approach to valuation
  • Discounted cash flows approach to valuation
  • How to estimate growth rates and expected growth
  • Exit strategies
  • Importance of non competes
  • When to sell (reading economic indicators)
  • Legacy issues and the behavioral side of selling your business

Who Should Attend?

Business owners of any size organization looking to understand the value of their business. The concepts taught are broken down to the most basic levels ensuring that entrepreneurs of all levels of financial acumen are able to take away important valuation concepts and common strategies used to increase their business value.

Attendees should have a working knowledge of their business’ finances and are ideally involved in the day-to-day operations of the company.

Registration and Payment Form

This is an open enrollment program. Application is not required. Course registration is complete when payment is processed. Upon registration, a representative of Wake Forest will contact you to validate the registration information and to assist in fee payment. Registration for this program is now closed. If you have questions about this program please contact 

Additional Program Information

This course will be delivered in half day sessions across three dates:

  • December 6, 2021 (1pm-5pm)
  • December 7, 2021 (1pm-5pm)
  • December 9, 2021 (1pm-5pm)

Stephan Shipe is a finance faculty member at Wake Forest University. He has a Ph.D. in Finance from Florida State University with a support area in Econometrics and is a CFA Charterholder. Professor Shipe has written articles and analyzed data related to corporate cash holdings, executive compensation, and investor behavior. He teaches courses in financial quantitative analysis, risk analysis, and financial data analytics. His research has led him to work with regulators on new laws related to financial disclosures and to own his own investment advisory firm.

Program Cancellation

This course is offered contingent upon sufficient enrollment. If a course must be cancelled, all registered participants will be notified at least five (5) calendar days before the course’s start date. All registered participants will receive a 100% tuition refund. No fees will be charged for cancelled courses.

Individual Cancellation – Refund Policy

Prospective participants who withdraw at least 10 days prior to the start of a course will receive a full refund of tuition paid.

Course materials are included in the cost of tuition. Course materials will be distributed electronically in advance of the program start date. Participants must have a laptop or tablet computer to access course materials.

Day 1: Valuing the Business

  • Why valuation is necessary?
  • Multiples (PE, PEG) and discounted cash flows (DCF, FCF)
  • Estimating growth 
  • Trend analysis
  • Risk and return

Day 2: Selling the Business

  •  Succession planning
  • Exit strategies
  • Economic indicators\ Buyouts
  • Finding a buyer 

Day 3: Immediate Action and Valuation Case

  •     Value drivers
  •     Trimming the fat
  •     Legal Forms
  •     Running a clean business
  •     Case Study

This program is offered virtually!  Prior to the program date, a Zoom link will be provided to all attendees to access this instructor-led curriculum.

The cost of the program is $1,750 includes materials, and is due in full at time of registration.

Wake Forest University alumni, faculty, and staff receive a 25% tuition discount. If multiple participants are interested in attending from your organization, please contact us for multi-attendee discount information. For more information please send an email to

For More Information

For more information, or to speak with a program adviser, please send an email to or visit the Contact Us section of this web