Authentic and Effective Leadership

Course Description

Employee engagement studies, conducted by Gallup, consistently show on average in the U.S. only 33% of workers are highly engaged. Results from these studies find that authentic, inspirational leaders who provide their people a sense of purpose, invest time in developing their people, and approach leadership from a “coach” perspective versus a directive top-down boss, greatly enhance employee engagement and team performance. Thus, the key to high team performance and employee engagement is authentic and effective leadership.

This 1-day program will provide the participant with the foundation of authentic and effective leadership, while exploring who the leader is as a person. Fully understanding the factors driving behavior enhances leadership authenticity, assists in building trust with others, increases leader effectiveness, and contributes to personal fulfillment and team performance.

Key Takeaways

Current and emerging leaders will receive practical, insightful guidance and actionable tools on how to:

  • Explore and identify personal leadership principles and purpose
  • Cultivate a mindset that promotes personal/professional growth and collaboration
  • Master techniques to build stronger relationships with others
  • Apply various forms of leadership behavior to solve challenges and infuse teammates with a sense of purpose
  • Create a personal leadership philosophy and plan to enhance performance

After each course session, time will be allocated in the program schedule for participants to immediately apply the learnings to developing a personal leadership plan, resulting in:

  • Increased self-awareness regarding how purpose, values, and mindset influence leader behavior
  • Clarity and understanding of a unique leadership style fitting an individual’s values, purpose, and personality
  • The ability to effectively manage oneself and connect with others
  • Enhanced authenticity and effectiveness through the creation of a leadership philosophy
  • The application of various forms of leadership behavior to achieve optimal personal and professional performance

Who Should Attend?

This program is designed for both new and experienced leaders wishing to enhance their authenticity and lead in a manner to significantly increase employee engagement within their team/organization.  Interested participants are encouraged to attend individually or in teams from their organizations.

Certificate in Leadership

Authentic and Effective Leadership is part one of a series of four open enrollment leadership programs. By completing all four, participants will earn a Certificate in Leadership from the School of Business’ Allegacy Center for Leadership and Character and Wake Forest Executive Education. An executive education certificate from the Wake Forest School of Business is an opportunity to immerse yourself in topics of key personal interest and professional development. It’s recognition for the commitment to advancing your career. Refine fundamental skills, explore new topics of interest, or address challenges being faced in your organization. Certificates are earned by completing each course listed in the track. You’ll have up to two years to earn your certificate, so you can join a track at any point. For additional information about completing the certificate please contact the Executive Education team at

Registration and Payment Form

This is an open enrollment program. Application is not required. Course registration is complete when payment is processed. Upon registration, a representative of Wake Forest will contact you to validate the registration information and to assist in fee payment. 

This program will be offered again in the fall of 2021. Please check back later for dates. 

Additional Program Information

Pat SweeneyPat Sweeney

Professor & Executive Director, Allegacy Center for Leadership & Character, School of Business, Wake Forest University – Ph.D. & MA in Social Psychology, University of North Carolinas at Chapel Hill; Masters in Military Art and Science, U.S. Army Command & General Staff College at Fort Leavenworth, KS; Bachelor in General Engineering from the U.S. Military Academy at West Point, NY

Patrick Sweeney is a Professor of the Practice of Management and the Executive Director of Wake Forest School of Business’ Allegacy Center for Leadership and Character. He is an experienced senior leader-practitioner with over 39 years of experience leading high performing organizations and scholar whose research focuses on leader, leadership, and organizational development. Pat has published across an array of academic and military professional publications. Pat served over 29 years in the United States Army and retired as a Colonel and a combat veteran. His leadership assignments in the United States and abroad included: Deputy and Acting Head of the Department of Behavioral Sciences and Leadership, the United States Military Academy at West Point, for five years; Director, Eisenhower Leader Development Graduate Education Program , a joint venture with Columbia University, for five years at West Point; Liaison Officer for the Commanding General of the 101st Airborne Division, Operation Iraqi Freedom I; Commander of a 450-person artillery unit and Chief of Staff of a 1600-person organization in the 101st Airborne Division. Pat has experience creating and implementing programs at the institution level and is the primary architect of the Domain of the Human Spirit, the main character dimension for West Point’s Leader Development System; a foundational dimension in the U.S. Army’s Comprehensive Soldier Fitness Program; and a main pillar in the Department of Defense’s Total Force Fitness Program. He has extensive consulting experience in the areas of leader, leadership, and organizational development for Fortune 500 companies to include: Deloitte, EMCOR, GE, HP, Kellogg’s, JP Morgan Chase, Mercedes Benz, P&G, Pratt and Whitney, Prudential, State Farm, Synchrony Financial, USAA, YPO, and 7-Eleven and the Departments of Defense and Energy.

November 19, 2020 from 8:00 – 4:15pm — class is now full!
NEW! December 10, 2020 from 8:00 – 4:15pm – accepting new registrations

The cost of the program is $675 and includes materials, continental breakfast and lunch, and is due in full at time of registration. Additionally, Wake Forest University alumni and faculty receive a 25% tuition discount. If multiple participants are interested in attending from your organization, please contact us for multi-attendee discount information. For more information please send an email to

Biotech Place 

575 Patterson Avenue

Winston-Salem, NC  27101

  • 7:45 – 8:15 Continental Breakfast
  • 8:15 – 8:25 Introductions and program overview
  • 8:25 – 10:10 Session 1 -Purpose and Values: The Foundation of Your Leadership
  • 10:10 – 10:25 Break
  • 10:25 – 12:00 Session 2 -Emotional Intelligence: The Leader’s Competitive Advantage
  • 12:00 – 12:30 Lunch
  • 12:30 – 2:00 Session 3 -Values-Based Leadership: The Key to Inspiration and Engagement
  • 2:00 – 2:15 Break
  • 2:15 – 3:30 Session 4 -Leadership Philosophy: The Key to Authenticity
  • 3:30 – 4:00 Individual leadership plan development
  • 4:00 Program wrap-up and closing comments

Course materials are included in the cost of tuition. Course materials will be distributed electronically in advance of the program start date. Participants must have a laptop or tablet computer to access course materials.

This course is offered contingent upon sufficient enrollment. If a course must be cancelled, all registered participants will be notified at least five (5) calendar days before the course’s start date. All registered participants will receive a 100% tuition refund. No fees will be charged for cancelled courses.

For More Information

For more information, or to speak with a program adviser, please send an email to or visit the Contact Us section of this website.