NON-CREDIT Analytics for Leaders Executive Education | Open Enrollment 120 DAYS Until Course 19 SEPT Course Date Format Online Tuition $1950 Courses 4 Sessions Term Sept 19 – Oct 1, 2024 Register Now A data-driven culture starts at the top of an organization. Being data-driven means building a distinct connection between an organization’s people, processes, and products/services with its markets and customers. As a leader, you are tasked with creating the vision, investing in the right talent and tools, empowering the organization to act, and holding the organization accountable for advancing its data strategy. In this program (delivered virtually over four half-day sessions), we will provide participants with the knowledge to create a self-sustaining data-driven culture. Effective data-driven organizations demonstrate data literacy at all levels, use data to drive decisions, and most importantly have data-driven leadership characterized by: An understanding of Analytics Strategy, A familiarity with structured Problem Framing, and A corporate-wide competency in Influencing with Data Executives who take this course will leave with the ability to properly define an analytics strategy, scope the data needed to solve the problem, and best practices to visualize and communicate through data. Analytics for Leaders was featured by Fortune magazine as “One of ten science and business analytics courses that should be on every executive’s radar“. Registration Deadline: September 5th Register Now Key Takeaways Developing an Analytics Strategy– case studies of success in analytics, types of analytics and their application to problems in business, and properly aligning talent and resources to maximize ROI. Problem Framing– provide a framework for the problem-solving skills needed by data leaders to make sure they are answering the right question and doing so in an effective and efficient way. Influencing with Data- discuss common mistakes, and best practices in data visualization, and how to craft a story to influence through visual analytics. Who Should Attend? This program is designed for executives, leaders, managers, and directors wanting to learn more about building a data-driven culture and gaining the strategic perspective needed to enhance organizational growth, profitability, and competitiveness. This program assumes basic proficiency in Microsoft Excel. Additional Information Dates, Location, Schedule Analytics for Leaders is offered in four sessions. Each session will be offered virtually. Prior to the program date, a Zoom link will be provided to all attendees to access this instructor-led curriculum. Session 1- Developing an Analytics Strategy – September 19th, 1-4pm Data at the Executive Level – What is the Value Proposition? What Do I Need to Know to be an Effective Leader in a Data Driven Organization? Understanding Data Capabilities & Avoiding the Data Minefield Creating a Sustainable Data Culture Session 2- Problem Framing: Assessing and Identifying the Problem – September 23rd, 1-4pm How to assess, define, and identify the real problem in a way that leads to satisfactory outcomes. Why Structure is Needed Problem Types Solving Analytical Problems Session 3- Problem Framing: Problem Solving Frameworks – September 25th, 1-4pm How to solve the properly framed problem in a structured way. The 6 Steps Solving the Problem is Not the Final Step Session 4- Influencing with Data – October 1st, 1-4pm Analyzing your audience and the business context Visualizing your data in a way that makes sense Designing graphs and slides that bring your story to life How to prioritize your efforts under deadlines and time constraint Cost The cost of the next iteration of this program is $1950 includes materials, and is due in full at time of registration. Wake Forest University alumni, faculty, and staff receive a 25% tuition discount. If multiple participants are interested in attending from your organization, please contact us for multi-attendee discount information. Please contact execedinfo@wfu.edu for more details. Materials Course materials are included in the cost of tuition. Course materials will be distributed electronically in advance of the program start date. Participants must have a laptop or tablet computer to access course materials and should have access to Microsoft Excel. Refund and Cancellation Policies Program Cancellation This course is offered contingent upon sufficient enrollment. If a course must be canceled, all registered participants will be notified at least five (5) calendar days before the course’s start date. All registered participants will receive a 100% tuition refund. No fees will be charged for canceled courses. Individual Cancellation – Refund Policy Prospective participants who withdraw at least 10 days prior to the start of a course will receive a full refund of tuition paid. Contact Us For more information, or to speak with a program adviser, please send an email to execedinfo@wfu.edu. Meet the Faculty Paula Payton, Ph.D. Paula Payton, Adjunct Associate Teaching Professor, Wake Forest School of Business Shannon McKeen Shannon McKeen, Professor of the Practice & Executive Director for the Center for Analytics Impact, Wake Forest School of Business Elizabeth Ricks Elizabeth Ricks, Visiting Associate Professor, Analytics, Wake Forest School of Business Wake to What’s Next Contact Us