Certificate Programs

An executive education certificate from the Wake Forest School of Business is an opportunity to immerse yourself in topics of key personal interest and professional development. It’s recognition for the commitment to advancing your career. Refine fundamental skills, explore new topics of interest, or address challenges being faced in your organization.

Certificates are earned by completing each course listed in the track. You’ll have up to two years to earn your certificate, so you can join a track at any point. Please contact us with any questions about our certificate options.



Certificate in Leadership

By completing the four (4) leadership open enrollment programs listed below, participants will earn a Certificate in Leadership from the School of Business’ Allegacy Center for Leadership and Character and Wake Forest Executive Education. The certificate is self-guided as participants can register for programs at any point in the cycle, with completion required within 24 months. A leadership program will be offered quarterly, with any newly developed programs contributing to the course library for the certificate.

Required Courses

Employee engagement studies, conducted by Gallup, consistently show on average in the U.S. only 33% of workers are highly engaged. Results from these studies find that authentic, inspirational leaders who provide their people a sense of purpose, invest time in developing their people, and approach leadership from a “coach” perspective versus a directive top-down boss, greatly enhance employee engagement and team performance. Thus, the key to high team performance and employee engagement is authentic and effective leadership.

Program Details

Effective teams spur innovation, facilitate adaptation, and ensure efficient functioning in almost all organizations. Teams that are led effectively have greater cohesion, employee engagement, and creativity which result in superior performance and satisfaction. Learning how to build, lead, and sustain effective teams provides leaders and organizations with a competitive advantage.

Program Details

To stay relevant, teams and organizations must continuously change and adapt to their ever evolving internal and external environments. This makes it imperative leaders understand and possess the skills to effectively lead change. Furthermore, it is also important that leaders know how to shape a learning culture to facilitate continuous adaptation and improvement. Leaders who can effectively lead change gain a competitive advantage for their teams and organizations.

Program Details

In today’s global economy, organizations are continuously becoming more diverse. This broadening diversification of organization members includes cultural backgrounds, ethnicities, age, gender, and sexual orientation. Thus, it is imperative people managers understand how to effectively lead individuals who are different from them. Leaders who can bring an array of diverse individuals together and form a cohesive team aligned on common goals, purpose, and values will gain a competitive advantage.

Program Details


“The 4 part leadership course provided knowledge, processes and follow-up activities I was able to immediately implement into my everyday leading.  I’ve been able to pass those lessons learned downstream to my department and I recommend the courses to any leader looking to improve himself or herself.”

– Jimmy Dyksterhouse, Sr. Manager, IT

Certificate in Analytics for Analysts

By completing three virtual open enrollment programs (Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics and Optimization), and a one page narrative Analytics Capstone Project, participants will earn a Certificate in Analytics for Analysts from the School of Business’ Center for Analytics Impact and Wake Forest Executive Education.

Each program is split into two – 4 hour virtual instructor led sessions on consecutive days in the course calendar.

Analytics Capstone Project

Within one week of the Prescriptive Analytics and Optimization program, participants will be required to submit a one-page narrative outlining the application of course learnings to an internal analytics or business challenge.  Dr. Jeff Camm, Associate Dean of Analytics, will review each project submission and provide feedback in small group sessions (program participants will have the opportunity to select from three scheduled hour-long feedback sessions).


The cost of the full certificate is $2,100. Participants may also choose to sign up for individual workshops which are priced at $800 each when taken independently.

Wake Forest alumni are eligible for a discount, please reach out to execedinfo@wfu.edu for more information.

Required Courses

Please visit each program page for more information on the individual workshops which make up the Certificate in Analytics including cost, dates, course outlines, and more.

Descriptive analytics is often considered the place to start when evaluating data and the historical insights needed to make effective business decisions. At first glance, descriptive data might appear as the least interesting part of the analytics ecosystem. Yet it forms the backbone of most analytics and, unlike machine learning and data science, most analysts, even those without quantitative backgrounds, intuitively understand descriptive results. Faculty will examine the synergies between data and the decisions we make, and by the end of the program, participants will comprehensively understand data collection and analysis, so the best data drives the best outcomes for your organization.

Program Details

Using techniques such as data mining, statistical modeling, machine learning, and even artificial intelligence, predictive analytics helps analyze existing data to make future predictions. We can generate future insights with more certainty, and more reliably forecast scenarios, trends, and behaviors. Faculty have designed this program for individuals and analytics teams to gain immediate and practical skills to solve pressing business problems and challenges.

Program Details

Prescriptive analytics differs from descriptive and predictive analytics in that prescriptive models yield a course of action to follow. That is, the output from a prescriptive model is a plan for management to follow.  By using optimization models and other readily available tools, we can determine the best near-term outcomes and make the best decisions for our organizations.

Program Details

Certificate in Integrated Marketing Strategy and Planning

This certificate program is designed for professionals looking to develop relevant and immediately implementable skills across seven (7) key competencies in marketing.  Case studies, large group discussions, and small team breakouts will be used during each session to enhance learnings.  Whether you are an experienced marketing professional or an emerging leader, this certificate will provide you with strategic and data-driven marketing training needed to position you and your company for success.

In regard to certificate objectives and expected outcomes, you will be able to:

  • Understand key elements of a focused, comprehensive marketing strategy
  • Create a powerful marketing plan for immediate application
  • Communicate in a common marketing language across your organization
  • Make your marketing organization more revenue-focused

Marketing Capstone Project

Within one week of the last session, participants will be required to submit a one-page narrative outlining the application of course learnings to an internal marketing or business challenge.  Roger Beahm, lead program faculty, will review each project submission and provide feedback.

Certificate Details

Registration Deadlines

  • Early Bird Deadline (10% discount): March 11, 2022
  • Final Deadline to Register: April 6, 2022


The cost of the full certificate is $3,200.

Wake Forest alumni are eligible for a discount, please reach out to execedinfo@wfu.edu for more information.

Required Courses

The Certificate is comprised of seven short courses:

  • Customer Insights and Marketing Research
  • Customer Psychology and Consumer Behavior
  • Situational Analysis and Marketing Objectives
  • Digital Strategy
  • Segmentation, Targeting, and Positioning
  • Product/Service, Pricing, and Distribution Strategies
  • Marketing Tactics and Budgeting