Faculty & Staff Directory


Roger Beahm is a Full Professor of Practice in Marketing at the Wake Forest University School of Business. As founding Executive Director of the Wake Forest University Center for Retail Innovation, Roger is a recognized thought leader in retail and consumer packaged goods marketing. He is frequently quoted in the media, with contributions in the Associated Press, The New York Times, Forbes, The Washington Post, Bloomberg Businessweek, NBC News, National Public Radio, Fox News, the Huffington Post, U.S. News and World Report, Fast Company, and ABC News, as well as many others.

Roger has taught Marketing at Wake Forest University since 2005, and served for the past 10 years as faculty advisor to the Wake Forest Marketing Analytics Summit and the Retail & Health Innovation Challenge, two student-run competitions drawing top business schools and global corporations to campus each year.

Roger serves as a Resident Professor for the school's global immersion initiatives, currently leading students each year to Russia, China, and India, as well as previously to Nepal, and Nicaragua. He also serves as Director of the school's Retail Learning Labs, as Faculty Advisor to the International Student Association, and is a member of the School of Business Certification Committee.

Roger earned his B.S. (Business) and M.B.A. degrees from the University of Colorado in Boulder.

With a background in consumer packaged goods marketing/brand management at Procter & Gamble and the Clorox Company, Roger went on to found his own advertising and marketing agency and his own marketing consulting firm.

Roger currently serves on the American Association of Advertising Agencies (4A's) Carolinas Council Board of Governors where he was previosly Chair. He is also a member of the Advisory Board of the Boy Scouts of America, Old North State Council, and is a past Council President. Roger is a founding member of the Board of Directors of Boundless Impact, a North Carolina-based nonprofit developed to support global initiatives in education, leadership, and economic development. He currently serves as a marketing consultant with both B2B and B2C companies.

Roger has been a guest lecturer to the U.S. Army War College and has taught numerous marketing seminars in the Socialist Republic of Vietnam and the People's Republic of China.

Roger and his wife, Wendy, have 4 grown children and 14 grandchildren.

Mr. Beahm's expertise includes marketing strategy, marketing plan development, brand audits, new brand introductions, consumer packaged goods marketing, advertising, and retail marketing.

  • MBA, University of Colorado at Boulder (Marketing Concentration) - 1972
  • BS, University of Colorado at Boulder (Business -- Marketing Concentration) - 1971

Teaching Interests

  • 2005, Spring, Brand Management (Full-Time MBA)
  • 2006, Fall, Marketing Strategy & Planning (Full-Time MBA)
  • 2007, Fall, Marketing Strategy & Planning (Full-Time MBA)
  • 2008, Fall, Marketing Strategy & Planning (Full-Time MBA)
  • 2009, Spring, Practical Issues in Marketing (Full-Time MBA)
  • 2009, Spring, Case Writing Practicum (Full-Time MBA)
  • 2009, Summer, Marketing Strategy & Planning (Winston-Salem Evening MBA)
  • 2010, Spring, Case Writing Practicum (Full-Time MBA)
  • 2010, Spring, Advertising Management (Full-Time MBA)
  • 2010, Spring, Marketing Strategy & Planning (Full-Time MBA)
  • 2010, Fall, Brand Management (Full-Time MBA)
  • 2010, Fall, Advertising Management (Full-Time MBA)
  • 2011, Spring, Wake Forest Business Solutions (Full-Time MBA)
  • 2011, Spring, Case Writing Practicum (Full-Time MBA)
  • 2011, Spring, Marketing Strategy & Planning (Full-Time MBA)
  • 2011, Spring, Brand Management (Full-Time MBA)
  • 2011, Spring, Brand Management (Charlotte Evening MBA)
  • 2011, Summer, Marketing Strategy & Planning (Charlotte Saturday MBA)
  • 2011, Fall, Advertising Management ((Full-Time MBA)
  • 2011, Fall, Marketing Strategy & Planning (Full-Time MBA)
  • 2011, Fall, Marketing Management (Charlotte Saturday MBA)
  • 2012, Spring, Brand Management (Full-Time MBA)
  • 2012, Spring, Wake Forest Business Solutions (Full-Time MBA)
  • 2012, Spring, Case Writing Practicum (Full-Time MBA)
  • 2012, Summer, Marketing Strategy & Planning (Winston-Salem Evening MBA)
  • 2012, Summer, Brand Management (Charlotte Evening MBA)
  • 2012, Fall, Marketing Strategy & Planning (Full-Time MBA)
  • 2012, Fall, Marketing Management (Charlotte Saturday MBA)
  • 2013, Spring, Brand Management (Full-Time MBA)
  • 2013, Spring, Wake Forest Business Solutions (Full-Time MBA)
  • 2013, Spring, Case Writing Practicum (Full-Time MBA)
  • 2013, Spring, Advertising Management (Full-Time MBA)
  • 2013, Summer, Marketing Strategy & Planning (Charlotte Evening MBA)
  • 2013, Summer, Marketing Strategy & Planning (Winston-Salem Evening MBA)
  • 2013, Fall, Marketing Strategy & Planning (Full-Time MBA)
  • 2013, Fall, Marketing Management (Charlotte Saturday MBA)
  • 2014, Spring, Brand Management (Full-Time MBA)
  • 2014, Spring, Wake Forest Business Solutions (Full-Time MBA)
  • 2014, Spring, Case Writing Practicum (Full-Time MBA)
  • 2014, Spring, Advertising Management (Full-Time MBA)
  • 2014, Summer, Marketing Strategy & Planning (Charlotte Evening MBA)
  • 2014, Summer, Marketing Strategy & Planning (Winston-Salem Evening MBA)
  • 2014, Summer, Marketing Strategy & Planning (Charlotte Saturday MBA)
  • 2014, Fall, Marketing Strategy & Planning (Full-Time MBA)
  • 2015, Spring, Brand Management (Full-Time MBA)
  • 2015, Spring, Advertising Management (Full-Time MBA)
  • 2015, Summer, Marketing Strategy & Planning (Charlotte Evening MBA)
  • 2015, Summer, Marketing Strategy & Planning (Winston-Salem Evening MBA)
  • 2015, Summer, Marketing Strategy & Planning (Charlotte Saturday MBA)
  • 2015, Fall, Marketing Strategy & Planning
  • 2016, Spring, Brand Management
  • 2016, Summer, Marketing Strategy & Planning (Charlotte Evening MBA)
  • 2016, Summer, Marketing Strategy & Planning (Winston-Salem Evening MBA)
  • 2016, Summer, Marketing Strategy & Planning (Charlotte Saturday MBA)
  • 2016, Fall, Brand Management & New Product Innovation (Undergraduate Program)
  • 2017, Spring, Brand Management & New Product Innovation (Undergraduate Program)
  • 2017, Summer, Marketing Management (Charlotte Evening MBA)
  • 2017, Summer, Marketing Management (Winston-Salem Evening MBA)
  • 2017, Fall, Marketing Strategy & Planning (Charlotte Saturday MBA)
  • 2018, Spring, Brand Management & New Product Innovation (Undergraduate Program)
  • 2018, Spring, Advanced Branding (Master of Arts in Management Program)
  • 2018, Summer, Marketing Management (Charlotte Evening MBA)
  • 2018, Summer, Marketing Management (Winston-Salem Evening MBA)
  • 2018, Fall, Marketing Management (Charlotte Evening MBA)
  • 2018, Fall, Marketing Manag

  • 2015 - Spirit Award, Wake Forest University School of Business
  • 2012 - Communicator Awards -- Award of Excellence, International Academy of the Visual Arts
  • 2006 - Community Partners Award, United Way of Greater High Point
  • 2006 - Telly Award, Telly Awards, Inc.
  • 2004 - Spirit of North Carolina Award, United Way of North Carolina
  • 2004 - Volunteer of the Year, United Way of North Carolina
  • 2002 - Harlan E. Boyles Distinguished CEO Lecturer, Appalachian State University

  • March 20, 2018 - Bank rebrands, shortens name, Winston-Salem Journal
  • March 3, 2018 - On guns, companies are getting out ahead of the politicians, Associated Press | more information
  • March 2, 2018 - Here's how often you need to replace everything in your kitchen (including that sponge), NBC News | more information
  • March 1, 2018 - Retailers use gun controls to make policy statement and manage image, experts say, Los Angeles Times | more information
  • February 25, 2018 - Lowes Foods embraces disruptive nature of retail rather than be its victim, Winston-Salem Journal | more information
  • February 24, 2018 - BB&T outage draws ire, Winston-Salem Journal | more information
  • December 8, 2017 - Socks Appeal: Renfro targets the movement afoot for fashion footwear, Triad Business Journal | more information
  • December 8, 2017 - Krispy Kreme, Charlotte officials mum on details, News & Record
  • December 7, 2017 - Krispy Kreme, Charlotte officials remain silent on operational plans, Winston-Salem Journal | more information
  • December 6, 2017 - How the Bot Stole Christmas: Toys Like Fingerlings are Snapped Up and Resold, The New York Times | more information
  • December 6, 2017 - How would loss of Krispy Kreme HQ impact Winston-Salem?, Triad Business Journal | more information
  • November 24, 2017 - Krispy Kreme changes Panthers campaign; dozen doughnuts for $5.99 on Sundays, Winston-Salem Journal | more information
  • November 24, 2017 - How big is Black Friday? Holiday sales start earlier, end later, Winston-Salem Journal | more information
  • November 24, 2017 - Black Friday -- 5 reasons we're heading for a record holiday shopping season, Fox News |