Faculty & Staff Directory


Frederick H.deB. Harris (Rick) is a Professor of Economics and Finance at the Schools of Business, Wake Forest University and a frequent Visiting Professorial Fellow at the Australian School of Business, School of Banking and Finance, University of New South Wales and at the Capital Markets Cooperative Research Centre in Sydney. His specialties are pricing tactics and capacity planning in product markets, as well as price discovery and capital market design in financial markets. He has taught integrative managerial economics Core courses and elective finance and economics B.A., B.S., M.S., M.A., M.B.A., and Ph.D. courses at Wake Forest, the University of Texas, William and Mary, the University of Virginia and at several universities in France, Germany, Italy, and Australia.
Professor Harris has won two school-wide Educator of the Year awards and two Researcher of the Year awards. Other recognitions include Outstanding Faculty (Inc., 1998 and 2001), Outstanding Faculty (Business Week's Guide to the Best Business Schools, 1997-2004), Board of Associate Editors (Journal of Industrial Economics, 1988-2003), and the Runner-up Prize (European Corporate Governance Institute, 2007). Numerous publications have appeared in the leading journals in Economics, Finance, Operations and Marketing such as the Review of Economics and Statistics, the Journal of Financial and Quantitative Analysis, Journal of Financial Markets, and the Journal of Operations Management. He also writes with practitioners in the INFORMS's Journal of Revenue and Pricing Management, in the AMA's Marketing Management, and in the Journal of Trading from Institutional Investor Inc. Overall, he has published 46 articles and a textbook, Managerial Economics: Applications, Strategy, and Tactics, 13th ed., Cengage Learning, 2013, 676 pp.
Professor Harris holds a 1981 Ph.D. from the University of Virginia and earned a Dartmouth College B.A. with distinction in Economics.

Price Discovery

  • Ph D, University of Virginia- 1981
  • BA, Dartmouth College with Distinction in Economics- 1971

Research Interests

  • Price Discovery
  • Market Integrity, Capital Markets Microstructure
  • Security Market Design
  • Pricing/Revenue Management

Teaching Interests

  • Managerial Economics
  • Revenue Management
  • Applied Game Theory
  • Asset Pricing

  • Harris, F. H. (2017). Market Fairness: The Poor Country Cousin of Market Efficiency. Journal of Business Ethics/Springer, 147 (1), pp. 5-23 (plus 5 page on-line Technical Appendix). | more information
  • Harris, F. H. (2017). Managerial Economics: Applications, Strategy and Tactics, Portuguese edition. Cengage Learning.
  • Harris, F. H. (2017). Managerial Economics: Applications, Strategy, and Tactics, Chinese edition. Cengage .
  • Harris, F. H. , &  Harris, D. (2016). Determinants of Price Discovery: Dark Trading and Price Improvement. Journal of Trading/ Institutional Investors Journals, 12 (1 (Winter 2017)), 55-72.
  • Harris, F. H. ,  Aitken, M. A. , &  Ji, . (2015). A Worldwide Examination of Exchange Market Quality: Greater Integrity Increases Market Efficiency. Journal of Business Ethics/Springer, 132 ( 1), 147-170.
  • Harris, F. H. (2015). The Effects of Algorithmic Trading on Security Market Quality. Journal of Trading/Institutional Investors Journals, 10 (2), 41-53.
  • Harris, F. H. , &  , H. A. (2014). The Persistence of Dominant Firm Market Share : Raising Rivals Cost on the NYSE

  • 2010 - Professorial Visiting Fellow, Australian School of Business, University of New South Wales
  • 2009 - Professorial Visiting Fellow, Australian School of Business, University of New South Wales
  • 2008 - Babcock Educator of the Year, Babcock Graduate School of Management
  • 2008 - Professorial Visiting Fellow, Australian School of Business, University of New South Wales
  • 2007 - Runner-Up Prize, European Corporate Governance Institute
  • 2003 - Outstanding Faculty, Business Week, Guide to the Best Business Schools
  • 2001 - Babcock Educator of the Year, Babcock Graduate School of Management
  • 1998 - Outstanding Faculty, Inc Magazine
  • 1993 - Board of Associate Editors, Journal of Industrial Economics (1988-1993 Vols)

  • October 22, 2010 - A Framework for Assessing Security Market Integrity, Wall Street Week
  • June 8, 2007 - Well compensated: New rules haven't altered how Triad CEOs are paid, Triad Business Journal | more information
  • April 8, 2005 - Triad firms raising pay for directors, Triad Business Journal | more information
  • January 14, 2005 - Wake Forest professors' research wins international acclaim, Triad Business Journal | more information
  • July 22, 2004 - Ejecting airline CEOs, The Star-Ledger
  • June 18, 2004 - Poor timing? Analysts question Targacept's IPO, WNYT-TV