Why it Matters
A personal brand is the impression you give － in person, online, or on paper. A positive impression is often the difference-maker in getting hired and building a professional network.
- Create (or update) your resume, LinkedIn and Handshake profiles and use best-practice tips and examples found here.
- Refine your Linkedin profile and add professional experiences that highlight your measurable impact on the organization.
- Use the “elevator pitch” worksheet or work with a career coach to develop a 30 to 60-second snapshot of your interests and why you add professional value.