WFU Schools of Business

School of Business hooding ceremony speaker announced

Fri, 10 May 2013 00:00:00 GMT

For Immediate Release May 10, 2013
Contact: Stephanie Skordas, skordas@wfu.edu, 336.758.4098

Hooding Ceremony Keynote Speaker Announced
Wake Forest University School of Business welcomes Janet Marguia of the NCLR

WINSTON-SALEM, NC May 10, 2013 Janet Murguia, CEO and President of the National Council of La Raza (NCLR) will offer the keynote address at the Wake Forest University School of Business 2013 Hooding Ceremony. The ceremony will held from 7:30-9:30pm on May 19 in Wait Chapel on the University’s Reynolda Campus.

"Mrs. Murguia has been a leading voice for equality in the area of education, healthcare, immigration reform, civil rights and the economy,” Hansford Johnson, director of Graduate Student Affairs, said. “We are honored to have her join us for this special occasion.”

NCLR is the largest national Hispanic civil rights and advocacy organization in the United States. Under Murguia’s leadership, the organization has focused on strengthening NCLR’s relationship with sister civil rights and advocacy organizations such as the NAACP and the National Urban League. The organization also helped register nearly 200,000 new Hispanic voters in the 2008 election.

Murguia has experienced the American dream firsthand. Her parents immigrated to the United States from Mexico. She grew up in Kansas City, Kansas and received three degrees from Kansas University: a BS degree in journalism, a BA degree in Spanish and a JD degree from the School of Law.

Businessweek features students interview with Buffett

Tue, 07 May 2013 00:00:00 GMT

MBA and MA students from Wake Forest University had the chance to question Warren Buffett during a live interview on Fox Business News. MA student Alex Sturges was chosen to ask Buffett what keeps him motivated to come into the office.

See the story on Businessweek.

MA in Management students place third in ELF Case Competition

Mon, 06 May 2013 00:00:00 GMT

A team of five MA in Management students from the Wake Forest School of Business received third place in The Executive Leadership Foundation’s (ELF) 2013 Business Case Competition, which focused on developing workforce talent with skills in science, technology, engineering and math (STEM). The Wake Forest MA team competed against MBA students from 70 business schools to take home the honors.

ELF’s annual competition invited teams to analyze a compelling business issue that challenged their critical thinking, analytical and communications skills. It was sponsored by Exxon Mobil and held at the company’s headquarters in Virginia.

MA students Portia Jones, Alan Arias, Jonathan Ford Jr., Eddie Appeadu and Sydney Blount took home a $15,000 cash scholarship for their entry, which recommended setting up a mentorship program and a regional college and internships for college students, then extending outreach into K-12 education to encourage STEM skills at an earlier age.

A panel that included leaders from corporations and nonprofits such as Lockheed martin, Merck, BAE Systems, Sustainable Star, The Johns Hopkins University and the National Council of La Raza, judged the competition entries.

Wake Forest students were mentioned in a Businessweek article about the competition.

MBA and MA students featured on Fox Business News

Mon, 06 May 2013 00:00:00 GMT

When Fox Business News wanted to know what questions top business schools had for the Oracle of Omaha, Warren Buffett, the producers reached out to Wake Forest University School of Business.

Our students were selected to ask a question during a live interview with Berkshire Hathaway’s Warren Buffett and Charlie Munger, Microsoft’s Bill Gates and new Berkshire Hathaway board member Meryl Witmer.

MA student Alex Sturges was chosen to represent the school and ask his question during the broadcast from the Charlotte Center. You can see his video clip on Fox Business News.

The Triad Business Journal also covered the event with a preview and a post-interview wrap up piece.

Faculty honored at awards ceremony

Fri, 03 May 2013 00:00:00 GMT

The Wake Forest University School of Business Faculty celebrated a successful and very busy year with an awards dinner at the Proximity Hotel on May 3.

The awards and recipients are:

Full-time MBA Teaching Award 2012-13
Jon Pinder

MSA Teaching Award 2012-13
Tripp Petzel

MA Teaching Award 2012-13
Kenny Herbst

UG Teaching Award 2012-13
Bren Varner

T.B. Rose Fellowship in Business
Norma Montague

Cowan Faculty Research Award
Sean Hannah

High Impact Research Award
Julie Wayne

Horace Kelly Alumni Teaching Award
Bill Marcum

Kienzle Alumni Teaching Award
Derrick Boone

Service MVP Award
Sherry Moss

Spirit of the Schools Award
Kenny Herbst

UG Adjunct Teaching Award
Kris Martin

Graduate Adjunct Teaching Award
Troy McConnell
Len Preslar

These awards were presented earlier in the year:

Charlotte Evening MBA Teaching Award
Adam Hyde

Charlotte Saturday Teaching Award
Bill Marcum

Winston-Salem Evening MBA Teaching Award
Gary Shoesmith

Bloomberg Businessweek ranks undergraduate accounting program #9 nationally

Thu, 25 Apr 2013 00:00:00 GMT

WINSTON-SALEM, N.C. April 25, 2013 Wake Forest University School of Business ranks ninth nationally among top business schools for accounting, according to Bloomberg Businessweek. The specialized survey is part of the publication’s 2013 Best Undergraduate Business Schools ranking of 124 schools and highlights experiences from students.

“This ranking should be especially gratifying to our students and faculty,” Jack Wilkerson, senior associate dean of accountancy programs said. “It demonstrates that the extremely hard work our students put into their studies coupled with the rigorous curriculum our faculty have built and deliver pays off in the form of national visibility and recognition.”

The publication recently continued to rank Wake Forest’s Undergraduate Business program #1 in the nation for academic quality. The program gained a slight increase to #18 overall in the most recent results.

To view full ranking detail and methodology, visit Bloomberg Businessweek.

Wake Forest is the only business school in North Carolina to make this national top ten list for undergraduate accounting programs.

Additionally, Wake Forest’s Master of Science in Accountancy (MSA) program boasts the top pass rate in the nation on the Certified Public Accountant exam, earning the top ranking more than ten times since the program began in 1997 and more than any other university during the same time period. The MSA program also offers 100% placement rate at graduation.

Inclusive leadership honored

Thu, 25 Apr 2013 00:00:00 GMT

“To be an inclusive leader, one has to challenge your assumptions and leave your comfort zones behind,” says Melanie Lankau, senior associate dean of MBA programs and diversity. It’s a mission the Wake Forest University School of Business takes seriously and so do our students.

Seventeen MBA students earned their Certificate in Inclusive Leadership Skills, the first group to complete the extracurricular, faculty-certified program. The second year students were celebrated at an awards reception on April 25.

Melanie Lankau hosted the event and congratulated participants for their extraordinary efforts to complete the required work to earn the certificate. “Thanks for being the first group of students to complete our inaugural program, and for setting the bar so high,” said Lankau. “You have all demonstrated a strong curiosity to better yourself and that commitment will ultimately make you better leaders.”

To earn the certificate, students must attend an orientation session, complete two assessments and debriefs on cultural competence, attend a minimum of four workshops, participate in four campus or community events on diversity or global topics, complete an international trip or community immersion experience, and prepare a culminating reflection essay.

Students earning the certificate are:

Roopali Bahal

Carling Boyles

Walt Elder

Jeanelle Feimster

Amy Garner

Andreas Hellwich

Brennan Lewis

Bret Maffett

Joe Mercaurelle

Grier May

Venkata Raman Perivela

Sathya Rmachandran

Mayank Singh

Martha Spears

Seth Taylor

Alex Thomas

Lauren Williams

Brennan Lewis’ essay won the Outstanding Essay award and $1,000. The award is dedicated to the memory of School of Business colleague Erica Holloman who demonstrated a passion for multicultural education.

While Lankau congratulated the students for their hard work and success, she also thanked the faculty and staff who supported the program with their time and talent, mentioning Terry Baker, Janice Branch, Holly Brower, Lisa Bryant, Matt Imboden, Tiffany Johnson, and Amy Wallis.

Lankau and the program team look forward to next year’s crop of inclusive leaders, which currently includes 23 first-year MBAs who are enrolled in the program.

Director of the Business and Enterprise Management degree program, Pat Dickson, talks about VC Money

Thu, 18 Apr 2013 00:00:00 GMT

Director of the Business and Enterprise Management degree program, Pat Dickson, talks about VC Money.

Pat Dickson is featured in an article: Ask the experts: Should small business owners seek venture capital financing?. Dicksons advice: small business owners should look for opportunities to develop strategic partnerships as a pro but adds that giving up significant ownership is one drawback to VC money. Read more on CardHub.

N.C. college sophomore brings in millions recycling phones

Tue, 16 Apr 2013 00:00:00 GMT

N.C. college sophomore brings in millions recycling phones

Sophomore Lee Lowden started a cellphone buyback business when students started coming back to campus. Now hes on track to $1.5 million in revenue and five-fold growth from his office in the Babcock Demon Incubator. Read more in the Upstart Business Journal.

Read more about Lee Lowden in Forbes.

Professor of Management Sean Hannahs research shows successful leaders have complex brains

Thu, 11 Apr 2013 00:00:00 GMT

Professor of Management Sean Hannahs research shows successful leaders have complex brains

Sean Hannah, professor of management and Tylee Wilson Chair in Business Ethics at Wake Forest University School of Business, says new research could help efforts to train or choose new leaders. Hannahs study was published online in the April 1 APA Journal of Applied Psychology and will be printed in the May issue. Read more about his findings in Live Science.

Hannahs study has also been the focus of articles in the London Daily Express and the London Daily Mail.

Recent MA grads share career success and advice

Mon, 08 Apr 2013 00:00:00 GMT

With commencement just a few short weeks away, two recent graduates of the MA in Management program returned to the Wake Forest School of Business to share advice with students facing new careers or entry into the workforce.

“The critical thinking and problem solving skills we learn at Wake Forest are prized by employers,” said Gabriela “Gaby” Scarritt (MA ’12). “Businesses are starving for idea generators.”

Scarritt is from Winston-Salem and now works as a Marketing Specialist at Steelcase in Grand Rapids, Michigan. Scarritt says she chose her employer because being part of a bigger picture was important to her. “Steelcase makes office furniture. That may not sound interesting, but think about it. People spend all day in their offices and my employer wants to make that environment as great as possible.”

“Find your allies in school and collaborate well. Learn how to work as a team, and then find your allies at your new company,” Scarritt told dozens of current MA students during an April 8 lunchtime presentation called “How did I get here?” She and Angelina Darrisaw (MA ’10), a member of the digital business development group at MTV Networks/Viacom, told MA students the business skills they learned through the MA program set them apart from other colleagues in entry-level positions.

Some of the students asked Darrisaw the most important thing she learned through the MA program.

“Two things. One: Quant,” Darrisaw said. “It’s what I used to set myself apart from other entry-level colleagues. I had analysis and business experience they didn’t. The second thing is networking. My partnership at Hanesbrands gave me valuable experience and more connections.”

Darrisaw said making new connections enabled her to gain her first job after graduation, and move to new opportunities as they came open.

Both women stressed connection and collaboration to the MA students. “You have to rely on coworkers and collaborate in the business world,” Scarritt said. “You can’t just work alone. It’s important that you learn to communicate. If you don’t, no one will take you seriously.”

“Be a good storyteller,” Darrisaw added. “Have confidence in your own value and look for opportunities to perform at a higher level.”

Senior Associate Dean Melenie Lankau Discusses Workplace Diversity

Wed, 03 Apr 2013 00:00:00 GMT

Diversity Not Just a Human Resources Function Anymore

Reposted from Diverse: Issues in Higher Education | by Melenie Lankau

Many business organizations today are experiencing diversity fatigue. This is due to disappointing results from all of the diversity initiatives and programs that human resources managers have in place.

At the same time, some businesses are experiencing great success with diversity. The difference often lies in the basic assumptions about diversity, what it means and what it can achieve.

The responsibility for managing diversity and inclusiveness in an organization typically falls within the human resources function. Many organizations today have human resources professionals at the executive level that hold the title of chief diversity officer or chief people officer. This person works with HR managers, function and line managers and executives to create an organizational vision to increase diversity and create a work climate that leverages diversity to achieve higher performance. Organizations may also have focused the responsibility for diversity and inclusion within specific areas inside the human resources function, such as recruiting or talent management.

The major challenge that diversity specialists have is that they are often viewed as the champion for diversity and they own the accountability. While this may sound like the right way to structure the role, many diversity managers feel this actually makes it easier for others in the organization to think diversity is that persons job or priority, so I dont have to think about it. This can be problematic because employees and managers may not really understand the importance of leveraging diversity, nor take the time to develop the skills needed to contribute to inclusive work environments.

Dr. Martin Davidson at the University of Virginias Darden School of Business just wrote a book, entitled The End of Diversity as We Know It: Why Diversity Efforts Fail and How Leveraging Difference Can Succeed. Davidson emphasizes that many companies have only focused on attracting and retaining diverse employees and have not critically examined their organizational culture to assess their capabilities to leverage that diversity for learning, innovation and achieving superior results.

The organizations acknowledged as best places to work for minorities are those that have a commitment to diversity from the highest-ranking executives. They expect that everyone in the organization will be equally committed. The value on diversity becomes ingrained in the organizational culture.

Last year I examined the companies rated as best places for diversity by DiversityInc. There were organizational practices that the majority of these organizations held in common:

From this list, it becomes obvious that it cant just be the diversity professionals job or human resources managers responsibility. This level of commitment requires true partnership and participation across functional areas in the organization that align their efforts in support of a shared vision and goals for diversity and inclusion.

At Wake Forest University School of Business, we heard from many employers that the ability to leverage diversity is a critical leadership skill that can differentiate managers ability to achieve results in a diverse and global business environment. This year, we are piloting an extracurricular certificate program with our full-time MBA students. The purpose is to offer students extracurricular learning opportunities that will help them develop the leadership skills to build inclusive work environments, value diversity and leverage the unique talents and contributions of every team member.

We want our students to enter organizations and realize that this is part of their obligation and responsibility as an employee and future leader in that organization and not just the HR persons job.

Melenie Lankau is senior associate dean of MBA programs and diversity at Wake Forest University School of Business.

For link to article Click Here .

Marketing Professor Kenny Herbst Comments on the Importance of Creating a Fan Experience at the Ballpark

Tue, 02 Apr 2013 00:00:00 GMT

Baseball may be big draw, but customer service keeps fans coming back

Reposted from Winston-Salem Journal | by Wesley Young

Geoff Lassiter remembers the time an elderly woman dropped her Pepsi as she was leaving the concession stand to make her way to her seat at the home of the Winston-Salem Dash baseball team.

An employee picked up the cup, as expected, but then he went to the stand and got the woman another beverage. No charge.

After another game, a man discovered he had lost his car keys somewhere in BB&T Ballpark. The man thought maybe he had accidentally thrown them away in one of the trash cans, but he wasnt sure.

We took the time to search for the keys in the trash, although we actually found the keys in a different trash can than the one he thought, said Lassiter, the president of the Dash. We thought they were going to be someplace else. That gentleman today is always going to be a ticket holder because of his experience.

Before the beginning of the minor-league teams home opener April 12, all the employees of the Dash will be learning the fine points about providing good customer service.

They got a head start last week at Dash University a two-hour session at Embassy Suites that gave employees a birds-eye view of the companys operating philosophy.

Business experts say that excellent customer service is especially vital today, and especially with businesses that provide something that people dont have to have. Like a baseball game.

Customer service is what sets people apart, said Pamela Bond Allison, a professor at Johnson and Wales University in Charlotte. Recently, people are realizing that it is the norm and is expected, and that if you dont have it you cant even compete any more. That is 100 percent discretionary income. There is no necessity to go to a ballpark. When people have choices where to spend their money, they (the Dash) are competing against movies, against staying home and saving money, or watching TV. It is not even a level playing field they are competing against.

Lassiter and others in the Dash front office told employees they fully understand that ballpark customers have lots of choices about where and how to spend their money.
Part of what they stress is that employees have to be trained well enough to make decisions on their own when faced with a problem, be it the kid who dropped his ice cream cone, the fan whos had one too many alcoholic drinks, or the guy who decided to upgrade his seat without the proper ticket.

One of our key values is to empower people to make decisions, Lassiter said. When they get through training, we feel comfortable empowering them to deal with stressful decisions. Nobody wants to hear, Well, hold on, I need to ask someone. You have to educate the front-line employees for them to make good decisions. We are in it together.

At BB&T Ballpark, what team owners want to reinforce is that every employee from the parking lot attendants to the ticket takers, food vendors and cleanup crew is able to help customers when needed.

Lassiter said that Dash employees learn what the rules are in situations like that, but that the answer can depend on the size of the crowd or other factors.

Employees also are encouraged to take note of anything they hear fans say that might reflect on service, and pass that on to team officials. And, as Allison pointed out, Lassiter agrees that not every criticism a customer makes has to mean that the organization has to change its procedures.
Allison takes it a step further than they talked about at Dash University, though: Sometimes you have to fire a customer, she said.

There comes a time when you say we cant help you anymore, Allison said. Sometimes a customer has to be fired. They did not get the response they wanted, but what they were asking for is unreasonable.

Gerald Lash he likes to go by the nickname Swift said that hes worked for the Dash for four years and enjoys doing the extra things that keep fans happy. He said it takes a special kind of person to provide good customer service.

You have to be fun and always in a good mood, he said. They go beyond the call of duty. Ive given fans a baseball that was hit and Ive given free food. When people need something done, I will do it.
Dash officials told employees at their session that many people dont come to the ballpark just for the baseball. They want a night of entertainment.

Kenny Herbst, a professor of marketing at Wake Forest University, calls that a part of creating an experience for consumers.

Events on the field or in the stands in between half-innings, a warm and hearty greeting at the entrance to the park, or an especially helpful employee are all examples of how the Dash, via customer attentiveness, can create an enjoyable experience for which the paying customer may be more likely to return, he said.

For complete article Click Here .

U.S. News & World Report Ranks WFU School of Business Part-Time MBA #1 in NC

Mon, 25 Mar 2013 00:00:00 GMT

WINSTON-SALEM, N.C. The Wake Forest University School of Business part-time Master of Business Administration (MBA) program, designed exclusively for working professionals, ranked #1 in North Carolina for the fourth consecutive year, and was the only program of its kind in the state ranked in the Top 40 in the recently released U.S. News & World Report rankings.

The part-time MBA program is offered at the Wake Forest University Charlotte Center in Uptown and at Wake Forests main campus in Winston-Salem. Students have the option to attend a two-year lockstep program in the evenings (Charlotte and Winston-Salem) or on Saturdays (Charlotte).

Overall, the Wake Forest part-time MBA ranked #28 nationally, placing the program in the top 10 percent, and representing an improvement of four positions over last years ranking.

MBA students in our working professional programs hail from a range of industries and organizations - nearly 100 across both programs in Charlotte alone. They are able to immediately apply their classroom learning to the workplace and frequently report promotions even before graduation, said Ken Middaugh, associate dean for Working Professional MBA & Executive Education Programs. Our students, faculty, staff and alumni should be commended for continuing to make the Wake Forest MBA a great investment.

For more information on the Wake Forest MBA program for working professionals in Charlotte, visit www.UptownMBA.com and in Winston-Salem, visit business.wfu.edu/programs-wsevening.

The 2014 edition of the U.S. News and World Report Graduate School Compass and Guidebook will be available on April 9. It includes detailed statistical information on more than 1,200 business, law, education, engineering and medicine graduate programs nationwide. For more information about Best Graduate Schools, visit www.usnews.com/grad., and to learn more about the methodology and data research, visit www.usnews.com/gradmeth..

WFU School of Business Undergraduate Program Ranks #1 in Academic Quality

Mon, 25 Mar 2013 00:00:00 GMT

WINSTON-SALEM, NC Bloomberg Businessweek ranked Wake Forest University's Undergraduate Business program #1 in the nation for academic quality and among the top 20 programs overall for the fifth consecutive year. "The Best Undergraduate Business Schools" ranking report was released on March 20.

Overall, Wake Forest's undergraduate business program ranked #18 in the nation, improving one position over rankings from the previous two years.

The combination of a rigorous education and hands-on internship experience prepares students to succeed in their new careers, said Dean of Business Steve Reinemund. "We are very proud to achieve the top academic quality rank for the fifth consecutive year, and applaud our hard-working students and dedicated faculty and staff for this achievement."

Wake Forest ranked #8 in the nation for the percent of students with internships, and improved significantly in recruiter assessment rankings, which demonstrates a strong commitment to helping students gain meaningful work experience and find rewarding careers.

Our focused strategy on employer outreach has really paid dividends for our students who benefit from the opportunities available to them with internships and full-time positions after graduation, said Mercy Eyadiel, executive director of employer relations at Wake Forest University School of Business. Were seeing a big increase in on-campus recruiting activity as well as job postings as we improve our ability to attract the very best companies and organizations.

One of the students who responded to the Bloomberg Businessweek survey commented, I am certain that there is no other business program in the country that combines the type of analytical and intuitive learning that Wake Forest provides. As graduates of the business program, we are better prepared than any other school's students.

Another graduate wrote, The small class sizes help give each student individual attention. The professors are extremely dedicated in the knowledge advancement of their students and construct their courses in order to prepare them for the real world to the best of their abilities.

To calculate its ranking, Bloomberg BusinessWeek compiles surveys of more than 27,000 senior business majors and 519 corporate recruiters. The full methodology, interactive tables, in-depth profiles and complete 2013 ranking of the best undergraduate business schools, is available online at: www.businessweek.com/bschools/undergraduate/.

Marketing Professor Kenny Herbst Trends on Twitter as #IntenseWakeFan

Thu, 21 Mar 2013 00:00:00 GMT

Deacon Profile: Kenneth Herbst - Former WFU Basketball Player and Current WFU Marketing Professor

Reposted from Old Gold & Black | Posted by Julie Huggins

Kenneth Herbst (97) is an associate professor of Marketing in the Schools of Business at Wake Forest University. Herbst has a Masters and Ph.D. from the University of North Carolina at Chapel Hill. He also is an alumnus, receiving his B.A. in 1997. While at Wake Forest, he played basketball as a walk-on on back-to-back ACC Championship teams in 1995 and 1996. On March 14, during the 2013 ACC Tournament, Herbst became a worldwide trend on Twitter under the hashtag #IntenseWakeFan. Everyone watching the Wake-Maryland game noticed the energetic and passionate person standing just feet from Jeff Bzdelik and the rest of the team.

[[For related articles, pictures and tweets, scroll to the end of this story below]]

What were you feeling, watching the Deacs play? What was it like inside the coliseum right behind the team?

As I always do when I watch the Deacs play, I felt a great level of pride cheering on the Deacs March 14, the opening night of the ACC Tournament in Greensboro. Being present to support the Deacs in a seat from which I can be heard and hopefully felt is very special to me, and it reminds me of my role on the team (supporting and motivating the team on the court in practice and applauding the team from the bench on game days) almost 20 years ago. I believe that positive vocal support could go a long way to helping our team become more successful, and it could create a real home court advantage. It makes me feel great to be courtside as I try to make any difference that I can to help the team succeed and to let them know that their hard work and effort are very appreciated. We improved significantly this year, and I am excited about our teams future.

Those who were watching the game christened you #IntenseWakeFan on Twitter. How does it feel knowing that the tag was trending worldwide during and after the game?

The reaction on Twitter and from fans around the country on March 14 was fun. I have been cheering for the Deacs with incredible passion for 30+ years. When I played at Wake, one of my biggest contributions was motivating the team and cheering for them as we battled the greatest teams in the country night after night. I was born in Winston-Salem, and my parents and I have been going to Wake games since I was five years old. Cheering with enthusiasm is not a new thing for me, and so the reaction from fans and the media around the country that night was really surprising but fun. I think the reason that this became somewhat of a story was because I was in a seat in which I could be seen and from which I could be heard. I hope that my applauding the team for their great effort makes a difference.

Many professors arent too passionate about Wake Forest athletics. What sets you apart? Do you feel its important to support the team? Why?

I am not sure that most professors feel a lack of passion for Wake athletics. I suppose that this may be true, but several of my colleagues are very interested in the team, and they follow our guys very closely. What may set me apart from a typical Wake professor is that I have a very personal tie to the mens basketball program given that I was a walk-on on the basketball team in the mid-1990s. So, my Wake pride has really deep roots.

Yes, it is very important to support the team. My view is that if the players and coaches have Wake Forest written across their chest, then I will support them win or lose.

Our support can only help. I have encouraged my students to attend the games and to cheer loudly early and often. I believe that we will get back to where we all want to be more quickly if we all pull together as students, faculty and fans to support our team and to create an atmosphere in the Joel Coliseum that makes defeating us in the Joel incredibly difficult.

Are you planning on watching the NCAA tournament, even though the Deacs will not be appearing?

I enjoy college basketball, and so I watched several conference tournaments. I really enjoy March Madness. The two opening days of the NCAA Tournament are my favorite sports days of the year.

Watching March Madness without the Deacs is, unquestionably, less exciting. Still, I will be watching the NCAA Tournament as I anticipate this years Cinderella story and unforgettable game endings.

For the full article in the Old Gold and Black Click Here.

For related articles click on the following media links:

Washington Post

Fayetteville Observer

Raleigh News and Observer

For related pictures and tweets click on:

http://twitpic.com/cbdxel

http://twitpic.com/cbeadw

Wake Forest hosts Wake On Wall Street (WOWS) panel discussion

Wed, 06 Mar 2013 00:00:00 GMT

Wake Forest and Wake On Wall Street (WOWS) hosted a panel discussion on Monday, February 25 with over 70 alumni, parents and friends in attendence.

The topic was "The Future of American Capital Markets & Investment Banking."

The panel discussion was co-moderated by Dave Hanson ('05) and Sherry Jarrell, Professor of Practice at Wake Forest Schools of Business. Panel members included the following Wake Forest alumni and parents:

- John Cogan (93) Credit Suisse Head of Power & Utilities Investment Banking

- Michael Friezo (Parent) Deutsche Bank Head of Equity Capital Markets, Americas (former)

- Bill Hobbs (03 MBA) Bank of America-Merrill Lynch Managing Director, Capital Markets and Debt Advisory

- Erik Lisher (96) The Blackstone Group Managing Director, Restructuring & Reorganization

For video of the event, Click Here.

Wake On Wall Street is an alumni-led Wake Forest group with over 2,700 alumni, parents and students involved across seven regions, including the New York tri-state area, Atlanta, Boston, Charlotte, Chicago, Dallas, and Mid-Atlantic/DC.

For more information visit www.wakeonwallst.com.

Winners Announced in 23rd Annual Marketing Summit

Mon, 25 Feb 2013 00:00:00 GMT

WINSTON-SALEM, NC A team of MBA students from the University of Southern California Marshall School of Business walked away with a $75,000 cash prize and the Cheerwine Cup on Saturday, Feb. 23, after winning first place in an international case competition at the 23rd Annual Marketing Summit, presented by the Wake Forest University School of Business Center for Retail Innovation.

FedEx Corp., the Marketing Summits MBA and undergraduate case sponsor, challenged student teams to spend 36 hours developing a comprehensive marketing plan that would identify and exploit innovative customer benefits that Microsoft Windows 8 could bring to FedEx customer shipping solutions. Eight graduate and five undergraduate teams of business students presented their solutions to the case challenge in front of a panel of distinguished judges.

Members of the winning MBA case team from the University of Southern California include: Margaret Bonner, David Cheng, Rachel Jiang, Christina Marshall, Nikki Modi and Emma Sugerman.

Wake Forest University School of Business finished second in the graduate competition and received a $10,000 prize, while the Carnegie Mellon University Tepper School of Business placed third and took home a $5,000 check.

Other participating MBA programs included: Cornell University, University of California at Berkeley, University of Chicago, University of Michigan, and University of Navarra IESE Business School.

Donald Comer, Director of Digital Access Marketing, FedEx Corp. said, FedEx is proud to sponsor the Wake Forest Marketing Summit MBA and undergraduate case competitions. We are very impressed with the intellect, energy and insights demonstrated by the students. The teams really showcased their talent and generated a number of thought-provoking ideas for our business consideration.

Christina Marshall from the University of Southern California received a plaque and a $1,000 check for the John A. Scarritt 79 Marketing Summit MBA MVP Award. The award was given to the one participant who showed distinction and outstanding contributions during the presentations. Upon giving the award, Scarritt, a Wake Forest MBA alumnus, said, I am so proud to be associated with Wake Forest University School of Business and pleased to once again provide this award at this world-class marketing event.

A team of students from the University of Maryland won first place in the undergraduate case, also presented by FedEx, taking home a $10,000 cash prize. Members of the winning undergraduate case team were: Lindsay Djuhadi, Manas Kulkarni, Jack Rupple and Lauren Wittig.

Northeastern University finished second in the undergraduate case competition, and The Wharton School of the University of Pennsylvania finished third among the undergraduate business teams. Other competing undergraduate schools included Boston College and Wake Forest University.

Carnegie Mellon University received a $1,000 prize for winning the Fan Favorite award, voted on by people from across the globe via online voting at marketingsummitlive.com. More than 16,300 votes were cast for the Fan Favorite award during the 36-hour case competition.

The Wake Forest Marketing Summit is truly an international event, said Marketing Summit co-chair, Jeanelle Feimster, MBA 13. More than 80,000 website hits were logged in over the weekend on our social media site www.marketingsummitlive.com. People from 59 countries joined in the festivities through participation in team voting for the fan favorite, viewing photo galleries, watching videos and reading student blogs.

A record $107,000 in prize money was awarded on Saturday night Feb. 23 during a reception and awards gala sponsored by PepsiCo. Additional corporate sponsors for this year's event included: Wake Forest Center for Retail Innovation, American Association of Advertising Agencies (4As), Bellomy Research, Bridgestone Golf, Cheerwine, IBM, Inmar, Lowes Foods, Marriott, SymphonyIRI Group, John Scarritt 79, Texas Pete, and Twin City Quarter (Marriott).

The Marketing Summit is produced annually by more than 100 Wake Forest University School of Business students led by three co-chairs and faculty advisor Roger Beahm. This years co-chairs were: Jeanelle Feimster (MBA 13), Adam Hanson (MBA13) and Lauren Williams (MBA 13). For more information on the Marketing Summit including competing teams, videos, photos, blogs and news feeds, visit: marketingsummitlive.com.

Wake Forest University Places Second in MBA Case Competition at the 23rd Annual Marketing Summit

Mon, 25 Feb 2013 00:00:00 GMT

A team of MBA students from Wake Forest University School of Business took second place and a $10,000 cash prize in the case competition at the 23rd Annual Marketing Summit over the weekend. The annual event is presented by the Wake Forest University School of Business Center for Retail Innovation and featured eight MBA and five undergraduate teams from leading business schools.

FedEx Corp., the Marketing Summits MBA and undergraduate case sponsor, challenged student teams to spend 36 hours developing a comprehensive marketing plan that would identify and exploit innovative customer benefits that Microsoft Windows 8 could bring to FedEx customer shipping solutions.

Members of the Wake Forest MBA case team included: Paul Chen, Kim Fisher, Guy Groff, Kevin Keller, Ryan Klein, Allen Shafer, Xander Yang.

Donald Comer, Director of Digital Access Marketing, FedEx Corp. said, FedEx is proud to sponsor the Wake Forest Marketing Summit MBA and undergraduate case competitions. We are very impressed with the intellect, energy and insights demonstrated by the students. The teams really showcased their talent and generated a number of thought-provoking ideas for our business consideration.

The Wake Forest Marketing Summit is truly an international event, said Marketing Summit co-chair, Jeanelle Feimster, MBA 13. More than 80,000 website hits were logged in over the weekend on our social media site www.marketingsummitlive.com. People from 59 countries joined in the festivities through participation in team voting for the fan favorite, viewing photo galleries, watching videos and reading student blogs.

A record $107,000 in prize money was awarded on Saturday night Feb. 23 during a reception and awards gala sponsored by PepsiCo. Additional corporate sponsors for this year's event included: Wake Forest Center for Retail Innovation, American Association of Advertising Agencies (4As), Bellomy Research, Bridgestone Golf, Cheerwine, IBM, Inmar, Lowes Foods, Marriott, SymphonyIRI Group, John Scarritt 79, Texas Pete, and Twin City Quarter (Marriott).

The Marketing Summit is produced annually by more than 100 Wake Forest University School of Business students led by three co-chairs and faculty advisor Roger Beahm. This years co-chairs were: Jeanelle Feimster (MBA 13), Adam Hanson (MBA13) and Lauren Williams (MBA 13). For more information on the Marketing Summit including competing teams, videos, photos, blogs and news feeds, visit: MarketingSummitLive.com.

Peace Corps Announces New Paul D. Coverdell Fellows Partnership with Wake Forest University

Tue, 19 Feb 2013 00:00:00 GMT

WASHINGTON, D.C., February 19, 2013 - The Peace Corps and Wake Forest University are proud to announce a new partnership through the Paul D. Coverdell Fellows Program, an initiative that provides graduate school scholarships to returned Peace Corps volunteers. Selected fellows will have the opportunity to earn a Masters of Arts in Management from the Wake Forest Schools of Business.

The Peace Corps is delighted to have Wake Forest University as a partner in the Paul D. Coverdell Fellows Program, said Acting Peace Corps Director Carrie Hessler-Radelet. This new partnership enables returned Peace Corps volunteers to continue their work in public service through meaningful internships in underserved American communities. Experience overseas and graduate studies position Peace Corps Fellows to launch a career by combining coursework with service.

"Collaborating with the Peace Corps Coverdell Fellows program was an obvious choice, said Matt Merrick, Senior Associate Dean of Students for the Wake Forest Schools of Business. From our viewpoint, we get well-rounded, diverse students who add unique perspectives to Wake Forest. From the fellows' viewpoint, after spending two years serving overseas, these students will get a top-notch business education in just ten months, be exposed to a wide variety of organizations to help them chart their career paths, and they'll be prepared to start on the fast track as they begin their careers.

One fellow selected for the program may receive a full-tuition scholarship based on extraordinary merit, while two fellows will receive scholarships covering 50 percent of tuition.

Internships in underserved communities will be an integral part of each recipients degree; allowing returned Peace Corps volunteers to bring the skills they acquired during service back home to make an impact in the United States. In addition, students will be able to further bolster their skills with business consulting projects at local nonprofits and businesses. Wake Forests Office of Volunteer Services has pre-existing relationships with several community organizations, including Samaritan Ministries and The Shalom Project.

There are currently 664 graduates and 523 undergraduates enrolled in Wake Forests School of Business, which will be moving this year to the newly constructed Farrell Hall. The Paul D. Coverdell Fellows Program started in 1985 at Teachers College, Columbia University and now includes more than 80 university partners in 31 states and the District of Columbia. The program is specifically reserved for students who have already completed their tenure abroad with the Peace Corps. More details can be found at www.peacecorps.gov/fellows.

About the Peace Corps: Since President John F. Kennedy established the Peace Corps by executive order on March 1, 1961, more than 210,000 Americans have served in 139 host countries. Today, 8,073 volunteers are working with local communities in 76 host countries in agriculture, community economic development, education, environment, health and youth in development. Peace Corps volunteers must be U.S. citizens and at least 18 years of age. Peace Corps service is a 27-month commitment and the agencys mission is to promote world peace and friendship and a better understanding between Americans and people of other countries. Visit www.peacecorps.gov for more information.

For information on eligibility and how to apply to the Coverdell Fellows program Click Here.

Professor Roger Beahm comments on the Art of the Elevator Pitch

Tue, 19 Feb 2013 00:00:00 GMT

When pitching your company, keep it brief and be yourself

Reposted from Baltimore Business Journal | by Adam Stone, Contributor

Walt Himelstein is learning to keep it brief. As founder and co-owner of PURE Glass Bottle in Owings Mills, Md., that isnt an easy thing.

Himelstein makes a glass bottle coated in plastic oh, and its environmentally friendly, and you can drop it and it wont shatter or spill. Thats a mouthful when youre pitching your product to buyers at big retail companies.

When I make initial contact with a retailer, they dont have a lot of time. When you are talking to a buying agent you are lucky just to get them on the phone, he said.

So Himelstein has been honing his elevator pitch, a minute-long spiel business owners use to pique the interest of investors, customers and potential partners in time-limited situations. More than just a commercial, an elevator pitch is an eloquently condensed synopsis of a businesss reason for being.

It takes practice and preparation and self-editing to craft this clear, concise and compelling message, said Terri L. Sjodin, principal and founder of Newport Beach, Calif.-based consulting firm Sjodin Communications.

On the art of self-editing, Sjodin likes to quote Winston Churchill: If you want me to speak for two minutes, it will take me three weeks of preparation. If you want me to speak for thirty minutes, it will take me a week to prepare. If you want me to speak for an hour, I am ready now.

It takes a serious effort to hone ones passion into a one- or two-minute snippet.

When youre a startup like myself, you are in love with your product, you think its the greatest thing and you just want to gush about it, Himelstein said. You really want to go on and on, but you have to pull yourself back.

But pithy is only part of the plan. This pitch works toward a specific end: To pique the listeners interest, to leave them wanting to know more.

One way to make that happen is to aim for idiosyncrasy. Communicate what makes your product, service or idea different, in some way thats going to be important to the end user. If the idea youre pitching isnt unique, it wont sell, said Roger Beahm, executive director for the Center for Retail Innovation at the Wake Forest University Schools of Business in Winston-Salem, N.C.

Assuming the business is unique in some way, it still needs to be credible. Even if it means losing a few seconds in this precious window of communication, the speaker still has to give some evidence that this idea can fly.

What is it about the idea that will ensure it will perform to expectation? Beahm said. Is there a special technology involved thats never been used before? Has it been tested in the market and proven successful? Beahm said.

Of course, to get started, you need a listener. Too often, the elevator pitch becomes insular, a commercial that is all about the speaker and his or her offering. But a conversation goes two ways, and even the time-constrained elevator pitch is, at heart, a conversation.

Its not about you, Sjodin said. The purpose is merely to intrigue and inspire the listener to want to hear more.

One way to engage the listener to draw them into the dialog is to tell stories. Balance data with narrative, a real-live example of how the business does its thing.

If you do that, they can see themselves in the storyline, and now they are engaged, Sjodin said.

Ideally, that story will solve a problem that the listener has. If you can give an example of the ways in which the business can solve a real-world need, the listener will be more likely to want to hear more.

Now relax. An elevator pitch isnt a performance. Its an honest presentation of ones business, and it needs to come off honest and authentic.

Dont make your pitch too sales-y, said Gary Reisman, co-founder and principle of NewMediaMetrics, a brand-strategy firm based in New York City. Even though you are limited in time, you dont want to sound like a huckster.

Authenticity is vital: Few people will want to do business with a partner who seems artificial. The very brief pitch is a chance to let the real you shine. People want to hear your style, your colloquialisms, you essence when you speak. When they hear that, then they hear a truthfulness in your messaging. It doesnt feel like they are hearing some kind of shtick, Sjodin said.

If youve hooked them, they will want to know more, so leave time for questions in case they want to extend the conversation.

Finally, offer a call to action. By the time the elevator reaches the penthouse suite, you may have made a vital new connection.

For complete article Click Here.

WFUSB Center for Retail Innovation Announces the Sponsors and Participating Teams for 23rd Annual Marketing Summit

Mon, 18 Feb 2013 00:00:00 GMT

WINSTON-SALEM, NC The Wake Forest University Schools of Business Center for Retail Innovation announced that FedEx Corp. will be the official case sponsor of the 23rd Annual Marketing Summit. The eight MBA and five undergraduate teams selected from more than 50 different applicants this year were also revealed. The three-day case competition, hosted by the Wake Forest Center for Retail Innovation, is the longest-running student event at the Schools of Business and will take place Feb. 21 23 on the Wake Forest University campus.

The Wake Forest Marketing Summit attracts talented marketing students from the top MBA and undergraduate business programs across the globe, as well as executives from a wide variety of local, national and global corporations. The student case competition teams will be challenged to develop solutions for real-world business issues currently facing FedEx. Students have 36 hours, beginning Thursday night Feb. 21 and ending Saturday morning Feb. 23 at 8:00 a.m., when teams present recommendations to a panel of corporate judges representing the case sponsors and other global corporations.

This years participating MBA schools include: Wake Forest University, Carnegie Mellon University, Cornell University, University of California at Berkeley, University of Chicago (2012 winner), University of Michigan, University of Navarra (Barcelona), and University of Southern California.

Competing undergraduate schools are: Wake Forest University, Boston College, University of Maryland, Northeastern University, and University of Pennsylvania (2012 winner).

Other sponsors in addition to FedEx include: Wake Forest Center for Retail Innovation, Association of National Advertisers, Bellomy Research, Bridgestone Golf, Cheerwine, Chick-fil-A, IBM, Inmar, Lowes Foods, PepsiCo, SymphonyIRI Group, John Scarritt 79, Texas Pete, and Twin City Quarter.

The Wake Forest University Schools of Business Marketing Summit is the premier student-run marketing case competition in the world with a record purse of $107,000 awarded to case study competition winners, with the first place MBA team taking home $75,000.

For more information, please visit: marketingsummitlive.com.

Wake Forest MBA graduate now running one of the largest online U.S. travel agencies

Sun, 17 Feb 2013 00:00:00 GMT

Wake Forest alumnus succeeds with one of largest online U.S. travel agencies

Reposted from Winston-Salem Journal | by Richard Craver

Identifying an entrepreneurial niche providing a one-stop planning site for budget travelers and staying fresh with innovations enables Winston-Salem native Alan Fox to run one of the largest online U.S. travel agencies -- Vacations To Go.

Fox earned his bachelors and masters of business administration degrees from Wake Forest University, graduating from the Babcock Graduate School of Management in 1981.

After a stint working in the airline industry, Fox and the former president of Texas International Airlines, Robert Carney, formed Vacations To Go in May 1984.

Their strategy was convincing airlines, hotels, tour operators and cruise lines that they were better off slashing their rates at the last minute than letting unsold inventory go empty. The businessmen connected the travel industry with flexible vacationers who could leave on a moments notice with deeply discounted international travel opportunities.

Initial success led the businessmen to launch the magazines Vacations in 1987 (300,000 circulation), Travel 50 & Beyond in 1990 (115,000 circulation) and Where to Retire in 1992 (200,000 circulation).

Their business got another surge in 1999 when it launched www.VacationsToGo.com. Recently, it began offering early-bird discounts to people who want to book vacations in advance.

Fox said the company sells more ocean-going cruises and more river cruises than any other travel agency in the world, and its five weekly travel newsletters are emailed to more than 17 million subscribers worldwide. It has 700 employees serving customers from more than 50 countries. In 2012, about 750,000 people purchased international vacations from Vacations To Go.

Foxs wife of 29 years, Karen, runs the companys publishing unit, overseeing development of three magazines and several travel- and retirement-related book titles. Their son, Christopher, is a 2012 graduate of Wake Forest and works in the marketing department.

Despite his busy schedule, Fox remains engaged with his alma mater, serving on the Deacon Clubs board of directors and being recently named to the athletic departments campaign executive committee.

Fox took time recently to talk about his business and his Winston-Salem roots. An edited version follows.

For complete article Click Here.

VIDEO: Keynote Address at 4th Annual Biotechnology Conference and Case Competition

Fri, 15 Feb 2013 00:00:00 GMT

Dr. Eric Tomlinson, DSc, PhD gave the keynote address for the 4th Annual Wake Forest School of Business Biotechnology Conference and Case Competition on February 8, 2013 at the Scales Fine Art Center. The room was filled with brilliant minds from across the country, including MBA students, scientists, doctors, lawyers and engineers. His key message: Boosting Innovation. The discussion was based on the revolutionary transformation that is taking place at Piedmont Triad Research Park, one of the fastest growing urban research parks in the United States. Nearly 200 acres on the eastern side of downtown Winston Salem are being repurposed in a radical way. It is a matter of creating an exciting environment that is sustainable, giving people a place to live, work, play and learn.

Wake Forest Schools of Business 4th Annual Biotechnology Conference and Case Competition Keynote Address - 2/8/12 from WFU Schools of Business on Vimeo.

By the end of 2014, PTRP will generate $520 million plus in spent or planned investments and create work for around 2,800 people, Tomlinson said. He stressed the importance of it being a collaborative opportunity and effort; however it will require additional investment to see the vision through and create what he calls, a new town.

In July of 2012, Dr. Eric Tomlinson became the President of the Piedmont Triad Research Park and the Chief Innovation Officer for Wake Forest Baptist Medical Center. He started his journey at the University of London where he received his doctorates in medicinal chemistry and drug science. Now he is known to be one of the industrys leaders in both the scientific and business worlds specializing in biotechnical and pharmaceutical companies. A few of his achievements include: raising over $100 million dollars in private, public and partnership money while head of GeneMedicine, Inc., he is a fellow of the Royal Pharmaceutical Society of Great Britain, the Royal Society of Chemistry, and the American Academy of Pharmaceutical Sciences, he is an author and co-author of over 230 articles in scientific journals, he has held academic appointments in the U.S. and in Europe, including at the University of Amsterdam as a Professor in Pharmacy, and he is a founder of Metaclipse Therapeutics Corporation, a young company working on treating cancers.

Dr. Tomlinson spoke for about 30 minutes and started off by congratulating the hard work of the eight teams competing in this years case competition, sponsored by Boston Scientific. The room erupted into laughter as Tomlinson joked, I realize that youre all business students, when I heard the word cash was mentioned, I saw smiles come across your faces. Then he thanked his superior, Dr. John McConnell, CEO of Wake Forest Baptist Medical Center and said Weve set out along a path to boost the innovative potential for Wake Forest and this community and in doing so; weve established a whole new operating division called Wake Forest Innovations, it has a very simple mission which is, to generate new streams of income for Wake Forest based on creating new business and new partnerships with the outside, and to do that, founded on our intellectual discoveries, our technology, our products developed within the inside of the Wake Forest system, income that is generated from that, of course comes back to support our faculty and investigators.

This holistic approach creates a full circle that benefits not only the community, but the quality of life for patients. Dr. Tomlinson made it clear that his job is to turn this vision into reality.

Following Dr. Tomlinsons message, a panel discussion took place focusing on innovative healthcare, transformational technologies, and the challenges and opportunities of life science business developments. The panel consists of four members: Anthony Atala, MD, Director of Wake Forest Institute for Regenerative Medicine, Banks Bourne, Senior Managing Director and CEO of Bourne Partners, John McConnell, MD, Chief Executive Officer of Wake Forest Baptist Medical Center and Derrick Lenz, Group Manager and Marketing of Urology and Womens Health Division at Boston Scientific. Leading the discussion was Justin Catanoso, Senior lecturer and Director of Journalism at Wake Forest University. During this time, members from the eight teams had an opportunity to ask questions.

Overall, the evening was a huge success. Creative, talented minds from various expertise expressed their concerns in overcoming challenge and creating opportunity, decreasing patients cost while increasing their quality. There are transformations happening in this region that will set the bar in what it means to be an innovator and how it is achieved.

Wake Forest Schools of Business Biotechnology Case Competition Winners Announced

Wed, 13 Feb 2013 00:00:00 GMT

WINSTON-SALEM, N.C. Business, law, science and medical students from top universities around the nation converged at the Wake Forest University Schools of Business on February 8-9 for the 4th Annual Biotechnology Conference and Case Competition. The eight student teams had one week to prepare a business plan for case sponsor Boston Scientific Corporation. Proposals were presented on February 9 to a panel of judges recommending best strategies for the medical device maker to enter a new geographic market for its Urology business.

Winners were announced later that evening during an awards gala at Biotech Place in downtown Winston-Salem.

Johns Hopkins University won first place and a $10,000 prize. Students on the team included Nicolae Done, Robin Kabir, Kalyan Kanakamedala, Kyungmin Song and Michelle Zwernemann.

Second place and a $5,000 prize went to Wake Forest University. Team members were Lawrence Blume, Katarina Kesty, Venkata Raman Perivela, Swapnil Shewale and Dipen Viyas.

University of Florida placed third, receiving a $2,000 check, and was represented by students Matthew Alvin, Kayley Fordham, Todd Hales, Stephanie Newton and Sherif El-Refai.

Boston Scientific invested an additional $2,500 in surprise honorable mention awards worth $500 each. Honorable mention recipients included:

Northwestern University: Best Document

University of California-Berkeley: Best Targeting Strategy

University of California-Los Angeles: Best Partnership Proposal

University of California-San Diego: Best Analysis of Given Data

University of North Carolina-Chapel Hill: Most Creative

The Biotechnology Conference and Case Competition was organized by student co-chairs Jeanelle Feimster (MBA 13), Galen Price (MBA 13), Monica Cu (MBA 13) and Maria Bahawdory (MBA 12, PhD 13). The faculty advisors were Len Preslar, Distinguished Professor of Practice and Executive Director of Health Management Programs at Wake Forest University Schools of Business, and Scott Shafer, PhD, Professor of Management at Wake Forest University Schools of Business.

The Biotech MBA case competition is unique in that it unites students from a variety of educational backgrounds to solve a strategic challenge, said Preslar at the awards gala. The quality of the presentations was very impressive in their analysis and recommendations, he added to the student teams. Take advantage of these learning opportunities as they will surely benefit you in your careers.

Other Biotech Conference events included student networking sessions and a keynote address on February 8 by Eric Tomlinson, DSc, PhD, President, Piedmont Triad Research Park and Chief Innovation Officer, Wake Forest Baptist Medical Center. The keynote and subsequent panel discussion highlighted the Wake Forest University Research Park initiative and addressed the challenges and opportunities of life science business development.

The event was made possible by generous support from the following sponsors: Boston Scientific, Wake Forest Baptist Health, Banner Pharmacaps, Benefit Advocates, BlueCross BlueShield of North Carolina, Bourne Partners, Cornerstone Health Care, Covidien, Merz Pharmaceuticals, North Carolina Biotechnology Center, Sanofi and TransTech Pharma.

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