February 16-18, 2012
The Marketing Summit at Wake Forest University attracts talented marketing minds from top MBA and undergraduate programs around the globe for a competition that offers students the opportunity to apply their marketing skills and creativity to real-world marketing challenges. The 2012 Case Sponsors will be Hanes Brands, Inc. for the Graduate Competition, and BB&T for the Undergraduate Competition! This year's Marketing Summit case competition, taking place February 16-18th, 2012, will feature two brand new cases, written by Wake Forest MBA students. In a short 36 hours, participating teams will work around the clock to craft a strategic marketing plan to address the given challenge. At the end of the competition, students will present their solutions to a panel of industry-leading experts. The first place MBA Team will be awarded $75,000, contributing to the record $106,000 total prize winnings! Congratulations to the schools participating in the 2012 Marketing Summit! Graduate Teams:|
Wake Forest University Brigham Young University University of California at Los Angeles University of Chicago London Business School University of Michigan University of Pennsylvania Wharton School of Business Undergraduate Teams:Wake Forest University Brigham Young University University of Maryland Northeastern University University of Pennsylvania Wharton School of Business College of William and Mary |
