Faculty & Staff Directory


Dr. West joined the Wake Forest University faculty in 1995. He has taught undergraduate and graduate Strategic Management, Entrepreneurship, International Entrepreneurship, Capitalism and Free Markets, and Shakespeare on Management. His experience includes teaching management in London (UK) and Vienna (Austria), and École de Management in Bordeaux, France. He has won awards for innovative teaching three times, and has twice won an award for the most influential undergraduate business professor as determined by alumni.

He earned his B. A. in Economics at Hamilton College, MBA at The Amos Tuck School of Business Administration at Dartmouth College, and Ph.D. in Strategic Management at the University of Colorado at Boulder. Prior to earning his Ph.D. he held positions in marketing and new business development for 17 years at consumer packaged goods companies including General Mills and Celestial Seasonings, and consulted with Westinghouse and other technology companies. He also started up his own food manufacturing company, raised venture capital, and expanded the business to a national level.

His research focuses on strategy in new ventures and on business conduct in free markets. He has published articles in Entrepreneurship Theory and Practice, International Journal of Organizational Analysis, Journal of Business Venturing, Journal of Management, Journal of Management Studies, Journal of Small Business Management and Journal of Technology Transfer. He has also co-edited books on the 2008 financial crisis, and on entrepreneurship education. The 3rd edition of his Strategic Management textbook was published in 2014 in e-book format, and is in use by major universities across the USA.

strategy; strategic management; planning; entrepreneurship; new ventures; capitalism

  • Ph D, University of Colorado, Boulder (Strategic Management) - 1995
  • MBA, Amos Tuck School of Business Administration (Marketing and General Management) - 1977
  • BA, Hamilton College (Economics) - 1974

Research Interests

  • Resource Based Theory applied to new ventures
  • Top management team cognition and networking
  • Knowledge Development in new ventures
  • Entrepreneurship and Market freedom

Teaching Interests

  • Strategic Management
  • Entrepreneurship
  • Evolution of Strategy in New Ventures
  • Free Markets and Capitalism

  • West, P. , &  Dickson, P. (Forthcoming). Intending to implement entrepreneurship research: Thirty years after Bird (1988). In G. Javadian, V. K. Gupta, D. K. Dutta, G. C. Guo, AS. E. Osorio, & B. Ozkazanc-Pan (Ed.), London: Palgrave MacMillan.
  • West, P. ,  Gatewood, E. J. , &  Shaver, K. G. (Forthcoming). Handbook of University-Wide Entrepreneurship Education. Edward Elgar Publishing.
  • Ragsdale, B. A. , &  West, P. (2017). George Washington: Innovative Farmer and Businessman. George Washington Leadership Institute.
  • West, P. (2016). Strategic Management: Value Creation, Sustainability, and Performance. Riderwood Publishing.
  • West, P. , &  Taplin, I. M. (2016). Making wine and making successful wineries: Resource development in new ventures. International Journal of Organizational Analysis, 24 (1), 123-144.
  • West, P. (2014). Strategic Management: Value Creation, Sustainability, and Performance. Riderwood Publishing.
  • West, P. (2013). Strategic Management: Value Creation, Sustainability, and Performance. Riderwood Publishing.
  • Gatewood, E. J. ,  Conner, W. E. , &  West, P. (2013). Changing a campus culture: The role of the Kauffman Campus Initiative in promoting entrepreneurship at Wake Forest. In WEF Torrance (Ed.), Kansas City MO: Ewing Marion Kauffman Foundation. | more information
  • West, P. (2013). Capitalism 2.0: Implications for Management 2.0. Management Research Review, 36 (8), 748-755.
  • Whaples, R. M. , &  West, P. (2013). Insights for today's trying economic times. In West & Whaples (Ed.), Boston MA: Edward Elgar Publishing.
  • West, P. (2013). Thriving in the post-crisis economy: Managing a nexus of capabilities. Strategic Direction, 29 (4), 3-6.
  • West, P. (2012). Today's contradictory challenges in achieving profitable growth. Strategic Direction, 28 (8), 3-5.
  • West, P. , &  Bamford, C. E. (2010). Strategy: Sustainable Advantage and Performance. Southwestern Publishing.
  • West, P. (2009). Collective cognition: When entrepreneurial teams, not individuals, make decisions. In M. Wright & I. Vanaelst (Ed.), London: Entrepreneurial Teams and New Business Creation. Edward Elgar.
  • West, P. , &  Bernhardt, J. N. (2009). An ascendant view of human resource management as a critical content dimension in new venture strategy. In G. T. Lumpkin & J. A. Katz (Ed.), (pp. 103-136). Bingley: Advances in Entrepreneurship, Firm Emergence, and Growth. Emerald Publishing.
  • West, P. ,  Gatewood, E. J. , &  Shaver, K. G. (2009). Legitimacy across the university: Yet another entrepreneurial challenge. In G. P. West, E. J. Gatewood, K. G. Shaver (Ed.), (pp. 1-11). London: Handbook of University-Wide Entrepreneurship Education. Edward Elgar.
  • West, P. ,  Gatewood, E. J. , &  Shaver, K. G. (2009). Handbook of University Wide Entrepreneurship. Edward Elgar.
  • Bamford, C. E. , &  West, P. (2009). Strategic Management: Value Creation, Sustainability, Performance (1st Edition). Thomson Southwest Publishing.
  • West, P. , &  Noel, T. W. (2009). The impact of knowledge resources on new venture performance. Journal of Small Business Management, 47 (1), 1-22.
  • Busenitz, L. ,  West, P. ,  Shepherd, D. ,  Nelson, T. ,  Chandler, G. , &  Zacharakis, A. (2008). Entrepreneurship in emergence. In R. Blackburn & C. Brush (Ed.), (pp. 3-28). London: Small Business and Entrepreneurship. Sage Publishing.
  • West, P. ,  Bamford, C. E. , &  Marsden, J. W. (2008). Contrasting entrepreneurial economic development in emerging Latin American economies: Applications and extensions of resource-based theory. Entrepreneurship Theory and Practice, 32 (1), 15-36.
  • West III, G. P. (2007). Collective cognition: When entrepreneurial teams, not individuals, make decisions. Entrepreneurship Theory and Practice, 31 (1), 77-102.
  • West III, G. P. , &  Bamford, C. E. (2005). Creating a technology-based entrepreneurial economy: A resource based theory perspective. Journal of Technology Transfer, 30 (4), 433-451.
  • Gatewood, E. J. , &  West III, G. P. (2005). Responding to opportunity and need. Peer Review, 7 (3), 12-14.
  • West, III, G. P. (2003). Connecting levels of analysis in entrepreneurship research: A focus on information processing, asymmetirc knowledge and networks. In (Ed.), (pp. 51-70). : Edward Elgar: London.
  • Busenitz, L. ,  West, III, G. P. ,  Shepherd, D. ,  Nelson, T. ,  Chandler, G. , &  Zacharakis, A. (2003). Entrepreneurship in emergence: Fifteen years of entrepreneurship research in management journals. Journal of Management, 29 (3), 285-308.
  • West, III, G. P. , &  DeCastro, J. O. (2001). Achilles heel of strategy: Resource weaknesses and distinctive inadequacies. Journal of Management Studies, 38 (3), 395-420.
  • West, III, G. P. , &  Meyer, G. D. (1998). To agree or not to agree: Consensus and performance in new ventures. Journal of Business Venturing, 13 (5), 395-422.
  • West, III, G. P. , &  Meyer, G. D. (1997). Communicated knowledge: A learning foundation. International Journal of Organizational Analysis, 5 (1), 25-58.
  • West, III, G. P. , &  Meyer, G. D. (1997). Temporal dimensions of opportunistic change in new ventures. Emtrepreneurship Theory and Practice, (22), 31-52.
  • Bird, B. J. , &  West, III, G. P. (1997). Time and entrepreneurship. Entrepreneurship Theory and Practice, (22), 1-13.
  • West, III, G. P. , &  Wilson, E. V. (1995). A simulation of strategic decision making in situational stereotype conditions for entrepreneurial companies. Simulation & Gaming, 26 (3), 307-327.

  • 2014 - BB&T Professor of Capitalism and Free Enterprise, Wake Forest University
  • 2011 - Flow House (Vienna) Director, Wake Forest University
  • 2010 - Horace Kelly Alumni Teaching Award, Schools of Business
  • 2008 - Faculty Scholarship Award, Calloway School of Business
  • 2008 - Director of Capitalism Center, Wake Forest University
  • 2008 - USASBE Conference Award, Coleman Foundation
  • 2007 - Horace Kelly Alumni Teaching Award, Calloway School of Business
  • 2005 - USASBE Conference Award, Coleman Foundation
  • 2003 - T B Rose Fellowship in Business, Wake Forest University
  • 2003 - Worrell House (London) Director, Wake Forest University
  • 2002 - Excellence in Scholarship, Calloway School of Business
  • 2002 - Benson-Pruitt Professorship, Calloway School of Business
  • 2001 - William C. Archie Fund for Faculty Excellence, Wake Forest University
  • 2000 - Beta Gamma Sigma Induction, Beta Gamma Sigma
  • 2000 - Excellence in Scholarship, Calloway School
  • 2000 - T B Rose Fellowship in Business, Wake Forest University
  • 1999 - Computer-Enhanced Learning Initiative Award, Wake Forest University
  • 1999 - Entrepreneurship Theory and Practice Best Conceptual Paper, Academy of Management Entrepreneurship Division
  • 1999 - Anbar Electronic Intelligence Citation of Execllence, Anbar Electronic Intelligence (Emerald Mgmt Reviews)
  • 1998 - William C. Archie Award for Faculty Excellence, Wake Forest University
  • 1998 - Anbar Electronic Intelligence Citation of Excellence, Anbar Electronic Intelligence (Emerald Mgmt Reviews)
  • 1997 - Priority I Research and Publication Award, Wake Forest University
  • 1997 - William C. Archie Award for Faculty Excellence, Wake Forest University
  • 1996 - T B Rose Fellowship in Business, Calloway School of Business
  • 1993 - Kauffman Foundation Scholarship, Ewing Marion Kauffman Foundation
  • 1993 - University of Colorado Summer Grant, University of Colorado School of Business
  • 1993 - Graduate School Dean's Grant, University of Colorado
  • 1992 - Summer Internship Award, Ted G. Anderson Entrepreneurial Development Foundation

  • August 6, 2014 - 5 ways to handle a competitor who's trying to bring you down, American Express Open Forum
  • November 6, 2013 - Wake Forest to Host Privatization Conference, Winston Salem Journal
  • November 21, 2012 - Are food trucks good or bad for business in Greensboro, Triad Business Journal
  • September 27, 2012 - BB&T Center aims to aid social debate, Old Gold & Black
  • September 13, 2012 - Individualism and shared values, Wnston Salem Journal
  • February 10, 2011 - Federal Reserve Conference, WSJS
  • October 14, 2010 - Acceleration of M&A might make unemployment even worse, IBTIMES - International Business News | more information
  • July 21, 2010 - Capitalism? Yuck. But free enterprise? Yes!, MSNBC | more information
  • July 16, 2009 - Superficial evaluation, Winston Salem Journal
  • October 23, 2008 - Special, Winston Salem Journal
  • June 21, 2008 - WFU gets grant for capitalism study, Winston Salem Journal
  • October 18, 2007 - Entrepreneurs can enhance liberal arts, Old Gold & Black
  • February 20, 2007 - Shortening the lists, Winston Salem Journal
  • June 8, 2006 - Empire State Building: Architects had practice, Wall Street Journal
  • April 6, 2006 - Bids on eBay, Winston Salem Journal
  • March 2, 2005 - Man turns love of flight into new career, Winston Salem Journal
  • February 13, 2005 - Look me over, Winston Salem Journal
  • October 6, 2004 - New WFU entrepreneur office sets goals, Winston Salem Journal
  • May 28, 2004 - Entrepreneurs in every department, The Chronicle of Higher Education
  • May 21, 2004 - Announcements, The Business Journal
  • May 11, 2004 - Director of WFU center is named, Winston Salem Journal
  • December 16, 2003 - WFU 1 of 8 to get grant, Winston Salem Journal
  • October 26, 2003 - Collegians ask: Why wait?, Charlotte Observer
  • October 5, 2003 - Own school, Winston Salem Journal
  • August 28, 2003 - Entrepreneurship part of campus culture, Old Gold & Black
  • August 12, 2003 - Krispy Kreme's sweet on Britain, USA Today
  • August 11, 2003 - Kirspy Kreme's sweet on Britain, USA Today online | more information
  • May 5, 2001 - Good start(up), Winston Salem Journal
  • September 11, 1996 - Far-flung fans, Denver Post