Dr. Kenneth Herbst is an Associate Professor of Marketing and Sisel Faculty Fellow in the School of Business at Wake Forest University. He has a Masters and Ph.D. from The University of North Carolina at Chapel Hill and a B.A. from Wake Forest University. Recently, he has earned the MA Educator of the Year Award (in 2010, 2012, and 2013), the School of Business Spirit Award (in 2013), and the School of Business High Impact Scholarship Award (in 2014).
Dr. Herbst's expertise includes obesity and unhealthy food consumption, branding and trust effects in advertising, affect and cognition in consumer decision making, food marketing, point of purchase, and supermarket retailing and merchandising practices.