The best undergraduate marketing students in the country are invited to compete in the Undergraduate Case Challenge, now in its sixth year.

The six competing teams will be given 36 hours to prepare a creative, strategic solution addressing pressing issues currently faced by the case sponsor, IBM, a world-class company in a dynamic industry.  IBM's marketing challenge will be revealed after the dramatic kickoff event on Thursday, February 4, 2010. 

Teams will present their finalized solutions to a judging panel of MBA faculty, CEOs, CMOs and representatives from the sponsor on Saturday, February 6, 2010. The winning teams will be announced at the Awards Gala on Saturday evening.

For more information about the 2010 Undergraduate Case Challenge please contact us at marketingsummit@mba.wfu.edu.