“It was a big idea that we’re excited about taking back with us and investigating. All of the presentations reinforced to me the need for us to extend our brand beyond cyberspace and to connect in a more emotional way with our consumers."

Cammie Dunaway
Chief Marketing Officer
Yahoo!

"We are determined to take back the best ideas we heard from the presentations and put them into practice at GlaxoSmithKline to help the lives of HIV patients in South Africa and around the world.  There is clearly a sense of energy to put these ideas into action.  We had to have a return on our investment and we needed some fresh ideas to justify our expenditures and our executives' time and the results exceeded our expectations."

Peter Hare
Vice President, HIV Business Unit
GlaxoSmithKline

"It's amazing what these students were able to do in 36 hours.  They came up with some real fertile ideas for us to think about.  I can't say that we will implement all of their ideas, but it definitely gives us some fresh perspectives to consider."

Steve Davis
Vice President of Marketing
Heineken USA

"The students thought about the issues and their implications broadly.  The winning group wasn't afraid to point out the risks Apple is going to have to deal with.  We really enjoyed the presentations."

Jim Funk
Manager of Strategic Planning
Apple Computer