Custom Programs for your Company

The Schools of Business custom program design team provides the most current thinking available to yield an educational experience that addresses company-specific issues and needs. Flexibility and customer satisfaction are hallmarks of our service. Custom programs vary in length from two days to multi-week management development programs and certificate courses. Multi-week programs are often spread over several months to allow for integration of classroom material with work-related projects and other on-the-job experiences. Instructional techniques vary and may include such activities as simulations, case study and problem analysis, job-specific projects, team competitions, as well as discussions led by the Schools of Business' nationally-renowned faculty.

Benefits of a Custom Program

• Organizations can choose topics to meet their specific needs
• Course content is tied directly to implementing business strategy and achieving positive results
• Participants within the company share similar experiences and learn the same material
• Businesses decide time and location of programs
• Participants develop an understanding of how their actions specifically impact their business
• Experienced executive education faculty members facilitate and share cutting-edge concepts

Understanding Your Company’s Needs

Our faculty design team partners with your company and schedules in-depth discussions and meetings to begin the process of program design. These conversations focus upon gathering additional information from human resource and organizational developers and appropriate line executives about the learning objectives and other requirements for your program. This information is essential for the faculty design team to make recommendations regarding custom content, emphasis, learning objectives, schedule, etc. relevant for your program and target participants – executives, managers or individual contributors.

Topics and Content for Your Custom Program

The Institute can develop programs for:

• Single topics (delivered in a few days or sessions)
• Comprehensive leadership or management development programs encompassing multiple topics (delivered in multi-session, integrated formats over an extended period of time)

As a renowned business school, our significant faculty resources enable us to develop custom programs that cover a broad array of managerial and leadership specific topics. For example, a major program for developing high-potential managers might cover topics such as the following:

• Developing Self and Others
  (Self-awareness, management communications, negotiations, personality types, diversity, etc.)
• Developing Leadership and Organizational Effectiveness
  (Leading change, teams, style & Personality, structure, high-performing organizations, etc.)
• Understanding Key Business Functions and Control Systems
  (Marketing/sales, accounting, finance, operations, quality, project management, HR, etc.)
• Developing Strategic Perspective and Critical Thinking
  (Qualitative/quantitative reasoning, strategy development and analysis, strategic planning, etc.)

Location for your Custom Program

The faculty of the Schools of Business welcomes the opportunity to deliver your custom program on-site at the company location to better accommodate the schedules of your program participants.

In addition, the Institute also offers your company the option of using its state-of-the art classroom facilities and break-out rooms at Wake Forest campus facilities – the Worrell Professional Center in Winston-Salem, NC and the One Morrocroft Center in Charlotte, NC. Scheduling sessions at Wake Forest or at off-site facilities might be beneficial if office proximity may prove distracting for the participants. Another attractive option is to schedule your program in Winston-Salem at the prestigious Graylyn International Conference Center of Wake Forest University.

To learn more about our executive education facilities or to obtain directions, please view:

• One Morrocroft Centre - Charlotte, NC
• Worrell Professional Center - Winston-Salem, NC
• Graylyn Conference Center of Wake Forest University - Winston-Salem, NC

For more information information about how to begin developing a custom program, please contact:

J. Kendall Middaugh, II
Associate Dean for Management Education
Director of the Full-time MBA Program
Associate Professor of Management
Schools of Business
Wake Forest University
P.O. Box 7659
Winston-Salem, NC 27109
phone: 336 758-5047
fax: 336 758-4514
e-mail: ken.middaugh@mba.wfu.edu