| It is my pleasure to welcome you to Wake Forest University and the Schools of Business. The decision to pursue a business degree whether it is an undergraduate or graduate degree will be one of the most important investments you will make in your life. Where you choose to study will have an enormous impact on the return that you will have on your investment. The Wake Forest Schools of Business provide a unique opportunity for you, the aspiring business student. The rigorous curriculum will certainly arm you with the technical skills you need to succeed, but the Wake Forest experience is much more than that. A complete business education must go beyond a technical knowledge, offering you the environment in which to develop a game plan for life. Our objective is to help each student define his or her calling in life and grow as a leader in all areas of life. You, the business student, should be challenged to follow your passion so that your life’s work has significance to you, as well as to our society. We will challenge you to “Find Your Fire,” define your own success goals, prepare yourself to succeed, and then work hard to make it happen. Our business students are taught by some of academia’s brightest minds. The faculty here possess an understanding of what makes the business world work, and what makes it fail. Their ability to share that knowledge and help students learn is unmatched, and their commitment to providing practical experience puts a real-world face on the theories they teach. All of our classes are deliberately small which provides the unique opportunity to develop close and meaningful relationships with our talented faculty and fellow students. We invite you to take on the challenge of engaging in our rigorous academic curriculum and vibrant intellectual community. We welcome you to a profession, to a calling: we welcome you to the Wake Forest University Schools of Business. Best regards, Steve Reinemund Dean of Business Professor of Leadership and Strategy
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