The War Room

Charley Costa
Charley Costa
12.2.2015

After 5 weeks of interning with SFW, I can finally say I had a day at work that was exactly what I expected. Since I have been assigned to a specific project team, I am starting to get much more clarity on what I am expected to do on a daily basis when I get into the office. Now that I am on a specific project team and have responsibilities to that project, I feel like I have the opportunity to provide some real value to the company.

Since it had been a week since I was last in the office, I was looking forward to seeing how far the team had come on the University project. Last week, we were trying to develop a Big Idea to help guide the project. Since then, the team has been working on coming up with tactical ideas that will be included in the presentation. They were also able to identify an outline of how the presentation will be divided. It is exciting to me to think about being involved with an hour long presentation after focusing so heavily on 15-20 minutes presentations in all of grad school. Having that much time will allow our team to fully develop all of the ideas we have for the University.

This outline stage of a project is often my favorite stage. There is finally some structure to the presentation, which provides clarity and focus on what needs to be done; yet the structure is still loose enough that a good, creative idea can still greatly impact the final project. There is just enough structure in place to have a creative breakthrough.

How Do We Control The Room?

One of the challenges I have been tasked with is to come up with a strategy for how our team can control the room when we present to the University team on December 7th. The room we are presenting in is a very formal and stuffy room that has a large rectangular table. It is similar to many conference rooms in corporate offices. This type of a table presents several challenges when presenting:

  • The audience is sitting far away from the presenters/projector screen
  • The room is not conducive to moving/walking while speaking which restricts movement during the presentation
  • If there are only a few people in the room, there will be a lot of empty seats, which can make the presentation feel more impersonal

I have made many presentations in my career, and this type of set-up has always been one of my least favorite to deal with. I am intrigued to see what kind of creative solutions the team and I can come up with to make this room work better for our presentation.