Professor Narus serves as a Research Fellow at the Institute for the Study of Business Markets at the Pennyslvania State University. He is co-author of the management practice book, "Value Merchants", the textbook, "Business Market Management: Understanding, Creating, and Delivering Value", and the author of the book, "Connect with Your Suppliers: A Wholesaler-Distributor's Guide to Electronic Communications Systems". Professor Narus not only is involved in a variety of international marketing research projects but also regularly teaches abroad at such schools as University College Dublin (Ireland), Bordeaux School of Management (France), University of Twente (The Netherlands), Universidad Torcuato di Tella (Argentina), Dublin Institute of Technology (Ireland), Irish Management Institute (Ireland) and at the Management Center Europe (Belgium). He has worked as a marketing professor at Wake Forst University since January 1988.

Ph D, Syracuse University (Marketing Management) - 1981
MBA, University of Connecticut (Marketing Management) - 1975
BA, University of Connecticut (Cell Biology) - 1973

• 2005 - Distinguished Research Fellow, Institute for the Study of Business Markets at Penn State University

• Wynstra, F. ,  Anderson, J. C. ,  Narus, J. A. , &  Wouters, M. (2013). Supplier Development Responsibility and NPD Project Outcomes: The Mediating Roles of Monetary Quantification of Differences and Supporting-Detail Gathering. Journal of Product Innovation Management. (Forthcoming)
• Narus, J. A. , &  Donath, B. (2009). Build, Fix, or Terminate. National Association of Wholesaler-Distributors' Institute for Distribution Excellence, | more...
• Wouters, M. ,  Anderson, J. C. ,  Narus, J. A. , &  Wynstra, F. (2009). Improving Sourcing Decisions in NPD Projects: Monetary Quantification of Points of Difference. Journal of Operations Management, 27 (1), 64-77.
• Anderson, J. C. ,  Narus, J. A. , &  Narayandas, D. (2008). Business Market Management. Pearson Education, Inc..
• Anderson, J. C. ,  Kumar, N. , &  Narus, J. A. (2008). Business Value Merchants. Marketing Management, (March-April), 31-35.
• Anderson, J. C. ,  Kumar, N. , &  Narus, J. A. (2007). Value Merchants. .
• Muthuraman, B. ,  Sen, A. ,  Sesahdri, D. , &  Narus, J. A. (2006). Understanding the Process of Transitioning to Customer Value Management. Vikalpa: The Journal for Decision Makers, (April 2006)
• Anderson, J. C. ,  Narus, J. A. , &  van Rossum, W. (2006). Customer Value Propositions in Business Markets. Harvard Business Review, (March 2006)
• Narus, J. A. (2005). Connect with Your Suppliers: A Wholesaler-Distributor's Guide to Electronic Communications Systems. National Association of Wholesaler-Distributors.
• Narus, J. A. , &  Anderson, J. C. (2003). Selectively Pursuing More of Your Customer's Business. MIT Sloan management Review, , 42-50.
• Narus, J. A. ,  Carpenter, G. S. , &  Anderson, J. C. (2001). Managing Market Offerings in Business Markets. Kellogg on Marketing. Dawn Iacobussi: John Wiley & Sons Inc. | more...
• Narus, J. A. , &  Anderson, J. C. (1998). Business Marketing: Understand What Customers Value. Harvard Business Review, , 53-67.
• Narus, J. A. , &  Anderson, J. C. (1996). Rethinking Distribution: Adaptive Channels. Harvard Business Review, , 112-120.
• Narus, J. A. , &  Anderson, J. C. (1995). Capturing the Value of Supplementary Services. Harvard Business Review, , 75-83.